Trends in SEO Learning: Insights from 150 SEO Professionals on Information Gathering and Media Preference

Trends in SEO Learning: Insights from 150 SEO Professionals

In a rapidly evolving digital environment, the strategies and knowledge required for effective Search Engine Optimization (SEO) are constantly changing. PLAN-B, a digital marketing agency based in Shinagawa, Tokyo, recently conducted a survey targeting 150 SEO professionals to explore their methods for gathering information and their preferred sources of media. This article delves into the findings of this survey, providing insights into how SEO experts stay updated and what challenges they face in an era characterized by information overload.

Background of the Survey

With the advancement of algorithms and the rise of generative AI, the information related to SEO is being updated daily. This evolution demands a diverse set of skills and knowledge from SEO professionals. The means of acquiring SEO knowledge have expanded beyond traditional books and websites to include social media, online videos, podcasts, and much more, leading to an overwhelming amount of information available from various sources.

SEO professionals are therefore tasked with the responsibility of continually updating their knowledge base while also dealing with the challenge of discerning which information is relevant and trustworthy.