#Japan #Tokyo #Fullcast Holdings #Zenzen #Japanese labor market

Fullcast Holdings and Zenken Form Strategic Partnership

In a significant move, Fullcast Holdings and Zenken have officially entered into a capital and business alliance as of November 14, 2025. The collaboration aims to further develop the business partnership initially announced on September 19, 2025, establishing a more stable foundation for both companies' collaboration.

Fullcast Holdings, located in Shinagawa, Tokyo, is a comprehensive labor service provider, led by CEO Takeshi Hirano. Zenken, based in Minato, Tokyo, is known for its expertise in web marketing and overseas human resources, with President Jun Yoshinobu at the helm. This strategic partnership is designed to enhance synergies in service provision and sales activities, striving for mutual business growth and improved corporate value.

Background of the Partnership

The genesis of this partnership lies in the recognition of Japan's pressing labor shortage issues. Both companies entered into a business tie-up in September 2025, focusing on three key areas: overseas talent, domestic recruitment, and sales support. Zenken has been pivotal in providing companies with skilled overseas IT professionals from India, alongside specialized training in Japanese language and cultural adaptation for foreign workers, particularly in caregiving and hospitality sectors.

In the domestic talent acquisition space, Fullcast's broad client network is complemented by Zenken's digital marketing prowess, working together to optimize corporate hiring strategies. In terms of sales support, the alliance is also exploring collaborative initiatives that leverage Zenken's marketing technologies to tackle the loss of business opportunities caused by staffing shortages.

This collaborative framework has revealed clear business synergies, highlighting the need for strategic, long-term partnerships. The newly formed capital and business alliance aims to solidify this relationship, allowing for enhanced sales coordination and expanded service offerings. They seek to integrate talent services with marketing support, creating new value propositions in the market.

Details of the Alliance

The partnership reaffirms and expands upon the business collaboration established in September, deepening cooperation across the three targeted areas:

1. Overseas Talent

Zenken will continue to introduce its pool of specialized overseas professionals, such as IT engineers from India, into Fullcast’s customer base. Additionally, it will provide high-quality Japanese training and support services for foreign personnel, enhancing the value and customer satisfaction of existing offerings.

2. Domestic Recruitment

With the hiring landscape evolving, the partnership seeks to deliver comprehensive support via the combination of Fullcast's extensive customer base and Zenken's marketing capabilities. This endeavor aims to strengthen direct recruitment efforts and retention strategies, establishing a supportive framework for companies’ long-term talent management.

3. Sales Support

Acknowledging the impact of labor shortages on sales, Zenken has introduced web marketing strategies to support client companies in attracting potential customers. By implementing these solutions, particularly among Fullcast’s clientele, the partners aim to address organizational challenges in hiring and sales effectively.

Future Outlook

Through this alliance, both companies are committed to maximizing their business synergies with a long-term vision. They aim to address Japan's labor shortage crisis as a societal issue while contributing to sustained corporate value improvements.

As they deepen their collaboration, Fullcast and Zenken aspire to become key growth partners for businesses, playing a critical role in resolving Japan's significant labor challenges and achieving sustained growth and enhanced corporate worth for both parties involved.