Uniting Nature and Community: The 'Link Flower' Popup Shop
In an inspiring initiative, Hibiya Kadan Co., Ltd., in collaboration with Frenet Hibiya, is set to host a special pop-up shop known as the 'Hananohi Market Popup Store'. This event will take place on May 10 and 11, 2025, at the picturesque Akebonoyama Agricultural Park in Kashiwa City, Chiba Prefecture. The mission behind this pop-up shop is to rescue beautiful flowers that, due to irregularities in grading or distribution issues, are unable to be sold in regular flower shops.
The Concept Behind 'Link Flower'
The term 'Link Flower' represents flowers that cannot be marketed due to various constraints. Through this initiative, Hibiya Kadan aims to connect the heartfelt intentions of flower producers directly with consumers. By presenting these lovely blooms to the public, the project not only breathes life into flowers that would otherwise go unsold but also promotes the value of embracing nature in our everyday lives. Consumers will have the opportunity to purchase seasonal flowers, including the ever-popular carnations, specifically grown for Mother's Day, at affordable prices.
The concept emphasizes sustainability by providing a platform where flowers that are usually sidelined can shine.
Event Details
The event will be hosted within the larger framework of the 'FLORIC: A Marketplace of Flowers and Stories' event. Visitors can explore the tranquility of hanging gardens and floral exhibitions while shopping for Link Flowers, available in both fresh and dried formats.
Event Information:
- - Dates: May 10-11, 2025
- - Hours: 10:00 AM - 4:00 PM
- - Location: Akebonoyama Agricultural Park, Kashiwa City, Chiba Prefecture
Attendees can expect a stunning showcase of seasonal flowers and unique floral arrangements presented in sustainable packaging. Moreover, shoppers are encouraged to personalize their purchases with original message cards, making it an ideal gift for Mother's Day.
Connecting Hearts and Greenery
Through the Hananohi Market Popup Store, Hibiya Kadan and Frenet Hibiya aspire to create connections between the sentiments of growers and the recipients of their flowers. The initiative not only invites the public to appreciate the beauty of flowers but also raises awareness about sustainability and responsible consumption.
About Hibiya Kadan's Sustainability Project: 'Hanayagi'
This endeavor is part of Hibiya Kadan’s long-term sustainability efforts known as the 'Hanayagi Project'. This initiative revolves around the principles of creating lively and sustainable societies through floral arrangements. The project encompasses various endeavors, including education and community outreach, aiming to inspire respect for nature and awareness about the beauty flowers bring into our lives. For further information about the Hanayagi Project, visit
Hibiya Kadan's Sustainability Page.
About Frenet Hibiya
Frenet Hibiya operates as a wholesale and retail business specializing in floral products, working intimately with a network of producers and flower shops nationwide. With a commitment to providing fresh, high-quality flowers, this company supports the floral needs of various consumers and businesses alike. Their efficient logistics system ensures that stunning blooms are delivered promptly, fostering a deeper connection between people and nature. Learn more about Frenet Hibiya at
Frenet Hibiya's Website.
Conclusion
The Hananohi Market Popup Store is not just an event; it’s a heartfelt movement towards sustainability, mindfulness, and appreciation for the natural world. Join us for this transformative experience at Akebonoyama Agricultural Park and make a difference in the way we perceive and value flowers in our daily lives. Together, let’s embark on this journey of blossoming connections and sustainable practices.