#Japan #Tokyo #Nudge #Cat Republic #Custom Card

A Unique Credit Card Creating Lifelines for Rescue Cats

In a remarkable partnership, Nudge Co., based in Tokyo, collaborates with Neco Republic to launch a groundbreaking service that offers a credit card designed personally by users. Cardholders can upload photos of their favorite rescue cats to create a one-of-a-kind credit card, contributing to rescue cat activities with every transaction. As a part of user transactions, 0.35% of the payment amount will be directed toward supporting rescue cat initiatives.

About Neco Republic

Neco Republic is more than just a cat café; it strives for a future where no cats are euthanized by local governments in Japan. The organization operates various businesses, including cat cafes, rescue events, and non-profit shelters dedicated to caring for rescued cats. With 13 cafes nationwide, Neco Republic not only helps find homes for these cats but also promotes a stylish lifestyle that embraces feline companionship, offering an enjoyable and constructive way for individuals to assist in cat rescues.

Supporting Rescue Initiatives

The Nudge credit card, in partnership with more than 150 artists, sports teams, and local governments, introduces a blend of personal expression and social responsibility. When users utilize the card, part of the transaction fees typically returned as points is directly allocated to Neco Republic's rescue programs. This innovative approach allows users to experience the joy of contributing to cat rescue not only through their purchases but also by sharing their love for their pets.

Service Overview

The Neco Republic Card automatically channels 0.35% of every transaction towards supporting rescue cat initiatives. Since its launch in 2022, the card has attracted numerous individuals who resonate with the mission of achieving zero euthanasia of cats. Users can now easily design their exclusive card by uploading a favorite cat photo. The card is designed without traditional card numbers for added security and visual appeal. Moreover, a keepsake card will accompany the new issuance, allowing users to cherish their unique design even outside its functional role.

Innovative Card Issuance System

The function enabling the creation of a unique credit card utilizes Nudge's custom credit card feature. Traditional credit cards are typically mass-produced, limiting design diversity. However, in collaboration with Toppan Holdings, Nudge has developed an on-demand issuance system that allows for cards to be printed as needed. This has led to over 200 different card designs within three years of service, showcasing the flexibility and creativity of their offering.

The custom credit card feature provides an opportunity for users to design cards that reflect their individuality, including innovative methods like avatar-themed cards and live-streaming integrated designs. The newly launched '24karat card' exemplifies how users can incorporate their favorite NFTs into a one-of-a-kind credit card experience.

Engaging the Community

To maintain enthusiasm for supporting cat rescue, the Neco Republic Card ingeniously connects users through an app that provides images and messages of rescue cats whenever transactions are made. This design reinforces the relationship between spending and support, making the process rewarding and visually enrichening.

Additionally, Nudge will be showcasing the Neco Republic Card at the upcoming 'Nekoichi Nekoza' event in Kobe on September 14 and 15, 2025. Attendees will have the opportunity to sign up, learn more about the unique card designs, and experience the features firsthand.

Event Details:
Name: Nekoichi Nekoza @ Kobe with Purina
Date: September 14 (Sun) 11:00-17:00, September 15 (Mon, holiday) 11:00-16:00
Location: KIITO, Design & Creative Center Kobe (https://kiito.jp/)
Admission:

• - Advance tickets: ¥1,200 (tax included) / 1 day
• - On the day tickets: ¥1,700 (tax included) / 1 day

Ticket Sales: Link to purchase tickets
Official Event Site: Nekoichi Nekoza
Neco Republic Official Site: Neco Republic

Credit Card Issuance Details

• - International Brand: Visa
• - Annual Fee: Free
• - Issuance Fee: ¥2,500 (tax included)
• - Features: No card numbers, contactless payment, robust anti-fraud systems
• - Repayment Options:

- Anytime repayment
- Monthly summarized repayment (automatic bank withdrawal)

Nudge seamlessly integrates essential safety features for first-time credit card users. The application process is simplified, requiring minimal information, eliminating the need for endorsements or extensive forms. Users can choose from flexible repayment methods that match their lifestyle, ensuring that support for rescue cats and personal finance management can go hand in hand.

Commitment to Sustainability

Nudge also emphasizes environmental responsibility through its partnership with Toppan Edge. The card's manufacturing complies with the ISO 14068-1 standard for carbon neutrality, making Nudge's initiative a world-leading model in sustainable credit card production.

About Nudge

Founded by Takashi Okita, Nudge fosters innovation in financial experiences driven by individual actions. The company emphasizes flexibility, creativity, and a supportive culture focused on respecting personal values. As a recognized provider of comprehensive credit services, Nudge enables tomorrow's financial experiences today.

For more information, you can find Nudge at their Corporate Site and their Recruitment Page. Special content can be explored through their Official Note.