YSL Beauty Celebrates Shai Gilgeous-Alexander as the New Face of MYSLF ABSOLU

YSL Beauty's Bold New Campaign with Shai Gilgeous-Alexander

YSL Beauty has proudly announced the collaboration with the celebrated NBA player, Shai Gilgeous-Alexander, as the U.S. face of their latest fragrance, MYSLF ABSOLU. This partnership marks a significant moment for both the brand and the athlete, blending the essence of modern athleticism with luxury and style.

As part of YSL Beauty’s ongoing exploration of authenticity and individuality, Shai Gilgeous-Alexander embodies the brand’s ethos. This three-time All-NBA First Team member and reigning MVP exemplifies not just exceptional talent on the basketball court but also a unique sense of style that translates into his off-court presence. Shai describes the collaboration as an incredible opportunity: "I've admired YSL Beauty since my youth when I would shop with my mom. Being part of a legendary brand that values edge and confidence is a true honor."

A Campaign That Speaks to Self-Expression

The MYSLF ABSOLU campaign shoots for the stars, showcasing Shai in a clean, stark background that emphasizes his authenticity and dynamic persona. This campaign aims to inspire others to embrace their identity without fear or hesitation, promoting an inclusive narrative of self-celebration.

Shai's collaboration with YSL Beauty isn’t merely promotional; it serves as a platform for inspiring upcoming athletes and reinforcing his commitment to authenticity in everything he does. The visuals for the campaign highlight Shai's unwavering confidence, celebrating not just the fragrance but the lifestyle of living freely and fully.

The Essence of MYSLF ABSOLU

MYSLF ABSOLU is described as a feel-good scent, meant to evoke intensity and exhilaration. Unlike typical luxury fragrances, this scent stands out with its fresh twist on traditional fragrance notes. Crafted by renowned perfumers Daniela Andrier, Christophe Raynaud, and Antoine Maisondieu, it opens with an invigorating burst of cool spices, specifically featuring fresh ginger and zesty cardamom that fuse beautifully with the unique vert de bergamot scent.

At its heart, the fragrance boasts a signature note of orange blossom, carefully cultivated in YSL's Ourika Community Gardens in Morocco—a symbolism of the brand's commitment to sustainability and community support. This addition amplifies the freshness and purity of MYSLF ABSOLU, while a warm patchouli base crafted through fair-trade practices adds depth and sensuality.

A Design Statement Beyond Its Bottle

MYSLF ABSOLU isn’t just a fragrance; it’s an artistic statement. Designed by Suzanne Dalton, this tall, sleek monolith encapsulates a bold masculine identity, now glistening with a dark-silver mirror finish—a true embodiment of modern luxury. Every aspect, including its reduction of environmental impact through recycled glass and FSC-certified packaging, speaks to YSL Beauty's dedication to responsibility and innovation.

The interplay of timeless style and contemporary edge continues to define YSL Beauty, which celebrates self-expression through its radical approach to beauty, artwork, and fragrance. Their campaigns constantly push boundaries, encouraging individuals to showcase their unique selves.

In summary, the collaboration between YSL Beauty and Shai Gilgeous-Alexander is more than a promotional venture; it’s an embodiment of passion, style, and authenticity, directing a powerful message about embracing one’s identity in a world increasingly focused on conformity. The MYSLF ABSOLU fragrance invites everyone to explore and celebrate their individuality.

Priced between $42 and $210, MYSLF ABSOLU can be purchased through YSLBeautyUS.com and selected department stores. Now is the time to discover a scent that promises to illuminate the essence of being unapologetically oneself.