#South Korea #Seoul #CES 2025 #Kyung Hee University #K-PBL

From Campus to CES®: KHU Startups and Students on a Global Mission

Kyung Hee University (KHU) is making significant strides as it prepares for CES 2025, one of the world's most prestigious electronics and IT exhibitions. Under the guidance of President Jinsang Kim, KHU is not just a spectator but a prominent participant aiming to showcase the innovative spirit of its community. The university's presence at such a high-profile international event highlights its commitment to fostering entrepreneurship and supporting startups.

A delegation representing four groundbreaking startups will proudly stand for Kyung Hee at CES 2025. These include:

• - K BioHealthcare (KBioHC), founded by Professor Sang-Ho Lee from the College of Medicine.
• - READYCURE Inc., initiated by Professor Weon Kuu Chung, also from the College of Medicine.
• - Itphy Inc., led by Professor Sung Min Rhee, again from the College of Medicine.
• - CaiqueTech, a venture by Taewook Lee, a student from the College of Life Sciences.

These startups embody KHU’s mission to transition groundbreaking research into applicable solutions in the healthcare and technology sectors.

In addition to highlighting the work of these startups, KHU has adopted an innovative approach to involve its students directly in global business initiatives through its Kyung Hee Global AFRO! program. The 8th cohort of student supporters will be on-site during CES to provide essential support services, including interpretation, facilitating meetings with potential buyers, and assisting with the overall international marketing efforts of the startups. This experience not only benefits the startups but also enriches the students’ learning and exposure to the global market landscape.

Further strengthening this initiative is the Kyung Hee Passion-Based Leading (K-PBL)—CES 2025 program, orchestrated by the Office of Educational Innovation Planning. This program emphasizes the importance of understanding global values and priorities, aiming to discover unique approaches that align with Kyung Hee’s vision for making a positive impact in the world. Engaging in problem-based learning, students will explore the university's research achievements and how these innovations can be synergized with the cutting-edge platforms exhibited at CES.

President Jinsang Kim expressed the university's enthusiasm, stating that the participation in CES 2025 reflects KHU’s dedication to nurturing an entrepreneurial ecosystem where innovation thrives. He emphasized the importance of providing students with transformative experiences that prepare them for future challenges in a globalized economy.

The collaboration between universities, industries, and the public sector represented by this initiative is crucial for fostering international market development. Notably, this approach is aligned with various government-led programs aimed at boosting global competitiveness among emerging startups.

Provost for Academic Affairs (Global Campus) and LINC 3.0 Project Director, Choong Seon Hong, stated, "We look forward to showcasing Kyung Hee's innovative ecosystem and the global competence of our students to an international audience." His comments underline the dual aspiration of KHU: to advance academic research into real-world applications and to engage students actively in global dialogues and business practices.

As CES 2025 draws near, the anticipation from Kyung Hee University continues to build, promising an exhibition that not only celebrates technological advancements but also the vibrant talents emerging from South Korea's educational institutions. With its innovative startups and dedicated student supporters, KHU is poised to leave a lasting impact on this global stage, emphasizing its commitment to educational excellence and international cooperation.