Freshness Burger's New Night Experience: 'Frebalu'
In a bold move to adapt to the evolving dining habits, Freshness Burger, under the direction of President Kentaro Saito, is set to unveil its night menu called 'Frebalu' starting on October 8, 2025. This new initiative targets the growing demand for evening dining options and encourages guests to enjoy a relaxed atmosphere with drinks and snacks after 4 PM.
Embracing the Evening Vibe
The emergence of 'Frebalu' signifies a break from their previous concept, 'Yorucafe', revitalizing the evening experience with a fresh menu. Customers can now unwind with a selection of alcohols such as draft beer, highballs, and unique original sours, paired with an assortment of crafted food items like garlic fries and onion rings, available in convenient portions perfect for snacking.
Freshness Burger prides itself on quality, using domestic fresh vegetables and in-house preparations to create a cozy setting, thus evolving into a space that caters to lifestyles throughout the day—morning, noon, and night. The brand aims to become a cherished 'third place' for customers, distinct from both bars and traditional cafés.
What's on the Menu?
The 'Frebalu Set' is priced at an inviting 650 to 750 yen, varying by food selection. Diners can also opt for individual drinks and snacks from a menu that includes seasonal offerings like spicy onion rings made from thick-cut onions and freshly prepared avocado salsa.
Unique combination plates like 'Garlic Shrimp & Fries' and 'Fish & Fries' allow patrons to sample multiple flavors in one serving, enhancing the communal vibe of sharing small plates. The affordability and accessibility of the menu position Freshness Burger as a favored choice for casual evenings, catering to both after-work crowds and social outings.
More Than Just Burgers
In line with the launch of 'Frebalu', Freshness Burger is also elevating its daytime offerings with new drip coffee blends crafted to enhance the dining experience. This newly concocted coffee blends well with the flavors of hamburgers and desserts, providing a balanced mix of mild richness, sweetness, and refreshingly light bitterness.
Additionally, the new scone sandwiches—made on-demand with freshly baked scones filled with cream cheese and fruit jam—introduce a delightful touch, ensuring every element of the menu embodies a labor of love.
A Commitment to Quality
Quality is a cornerstone of Freshness Burger's ethos. The restaurant is committed to serving delicious meals made with care, featuring the freshest ingredients without cutting corners. Each dish is crafted to ensure that it not only tastes good but is also good for the body.
With a robust social media presence and a user-friendly app, Freshness Burger invites its customers to connect and stay updated on new offerings. As they aim to redefine the burger chain experience for adults looking for a welcoming space to relax and indulge, Freshness Burger is indeed on a transformative path.
For further information, contact:
Kentaro Saito, President
Freshness Burger Co., Ltd.
Yokohama, Kanagawa Prefecture
Official Website:
Freshness Burger