Loacker Launches New Dark Chocolate Minis Mix at Costco Just in Time for Back-to-School

Loacker, a beloved Italian confectionery brand, has unveiled its latest creation just in time for the back-to-school season — an exclusive Minis Mix available at Costco. This delightful mix features a new Dark Chocolate flavor alongside the classic Vanilla and Hazelnut flavors. Each 80-count bag offers bite-sized treats that promise both indulgence and a mindful snacking experience.

As consumers become more selective about their treats, brands like Loacker are stepping up to meet the demand for higher-quality snacks. The new Dark Chocolate flavor is crafted from premium cocoa sourced through a sustainability program in Ecuador. According to TJ Rooney, the president of Loacker USA, the aim is to deliver a rich yet well-balanced flavor that satisfies cravings without excessive guilt.

"Costco shoppers love Loacker, and we're excited to bring them a new mix that reflects how people are choosing to indulge in a more mindful snacking experience," Rooney stated. He emphasized the importance of quality ingredients, pointing out that the wafers are made to be enjoyed anywhere from lunchboxes to on-the-go snacks.

The combination of flavors in the Minis Mix ensures that there’s something for everyone, reinforcing Loacker’s commitment to crafting products that align with evolving consumer preferences. The individual wrappers also make it easy for families to incorporate these treats into busy daily routines.

2015 marks a significant year for Loacker as the brand celebrates its 100th anniversary. To honor this milestone, Loacker is collaborating with renowned chef Giada De Laurentiis, who shares the brand's commitment to quality and tradition. This partnership will feature exclusive recipes and special marketing efforts that further celebrate the essence of Loacker — offering products that bring people together through shared moments of enjoyment.

Loacker was founded in the heart of the Italian Alps and has always emphasized the importance of using natural ingredients. With a product range that includes crispy wafers, chocolates, and patisseries, Loacker prides itself on maintaining high standards without compromising on taste or quality. Each treat is made using carefully selected ingredients sourced from various locations around the world, from 100% Italian hazelnuts to authentic vanilla pods from Madagascar.

The company’s philosophy is encapsulated in its motto, "Che bontà!" — meaning pure goodness! Every bite carries a rich tradition that dates back to its founding by Alfons Loacker in Bolzano, Italy. Since its inception, Loacker has been dedicated to creating snacks with zero artificial flavors, colors, or preservatives, ensuring that every product is as wholesome as possible.

As more consumers seek to find balance in their treats, Loacker’s new Dark Chocolate Minis Mix appears to be perfectly timed. Available at Costco locations nationwide starting in August, this latest offering is designed to fit seamlessly into modern lifestyles. With a focus on both flavor and quality, Loacker continues to inspire and delight snack lovers everywhere. A journey through 100 years clearly showcases Loacker's dedication to creating exceptional confections that celebrate the art of mindful indulgence.

To discover more about Loacker and explore their full range of products, visit loackerusa.com or follow them on social platforms to stay updated with the latest offerings.

Topics Consumer Products & Retail)

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