#Japan #Osaka #Luxury Bags #Hankyu Umeda #SALON DE ALFURD

The Buzz Around SALON DE ALFURD at Hankyu Umeda

Recently, the SAION DE ALFURD brand from Saitama gained a significant spotlight at the prestigious Hankyu Umeda Main Store, where a pop-up store from September 3rd to 9th showcased its luxurious bags made from the finest leather, along with charming bag accessories embellished with Swarovski® crystals. This event gathered substantial attention from fashion-conscious attendees, indicating that this local brand is breaking boundaries in the high-end market.

Brand Background

Founded by Mitsuda Hiroki, SALON DE ALFURD serves as a luxury brand that combines quality with a playful sense of design. Operating out of Yoshikawa City in Saitama Prefecture, the company emphasizes high-quality craftsmanship, utilizing top-notch materials sourced from Europe. The pop-up store at Hankyu Umeda aimed to offer shoppers a unique experience, allowing them to interact directly with the brand and its artisans.

The New Collection

The pop-up store drew significant traffic, with the standout items being bags crafted from premium leather that not only exude elegance but also prioritize lightweight functionality. Attendees were impressed, citing remarks like, "These bags are sophisticated yet practical for daily use," and, "The pricing is surprisingly accessible compared to similar high-end brands."

A new range of bag charms was also launched, featuring over 11 different designs. These eye-catching accessories reflected the brand's ethos of "playfulness and quality," appealing to a diverse audience eager to customize their bags without completely changing their style.

Top-Selling Items

The sales data from the pop-up revealed the top three selling items:

1. GAIEN 2WAY Boston Bag (S Size) - Grain Calfskin Version
Price: ¥110,000 (incl. tax)
Dimensions: 15.5 x 23 x 8.5 cm
This lightweight (only about 500g) mini Boston bag comes with an all-leather long shoulder strap, allowing for easy crossbody wear.

2. GAIEN East-West 2WAY Boston Bag - Grain Calfskin Version
Price: ¥132,000 (incl. tax)
Dimensions: 15 x 31 x 10.5 cm
With storage capacity for a 500ml water bottle or long wallet, the bag cleverly balances design and utility while remaining impressively light.

3. L-Shaped Long Wallet - Grain Calfskin Version
Price: ¥55,000 (incl. tax)
Dimensions: 9.5 x 20 x 1.5 cm
This sleek wallet utilizes high-quality box calf leather, which is not only aesthetic but functional, making it easy to store essentials.

Distinct Features of the New Line

The hallmark of SALON DE ALFURD's new bags is the use of top-tier leather typically featured among European luxury brands. Each piece is handmade in Japan, emphasizing durability while maintaining a lightweight construction, ensuring that their products remain stylish and practical. The inner pockets and zippered compartments provide extra functionality without sacrificing the design, making them perfect for everyday use.

Special Collection Charm Features

Adding more flair, the newly introduced charm collection integrates Swarovski® crystals, providing a dazzling touch to any bag. Customers can relish in customizing their bags, aligning perfectly with the emerging concept of experiencing luxury through small, delightful additions. This shift in consumer behavior resonates with the brand's philosophy of enjoyment over extravagance.

Future Directions

The successful response at Hankyu Umeda marks only the beginning for SALON DE ALFURD. Following the pop-up event, these creations will be made available both on the official online store and in various retail shops. The brand plans to extend its outreach with future pop-up shops across Japan and aims to inaugurate a new store in the Kansai area by November 2025.

With aspirations of growing both its online and physical presence, SALON DE ALFURD is also gearing up for its participation in Milan Collections for the second consecutive year, focusing on strengthening its international brand recognition. The company has recently initiated cross-border e-commerce, further establishing its presence in overseas markets. As a proud supporter of sustainability, over 40% of its product line is now eco-friendly, aligning closely with the brand’s commitment to responsible business practices.

Corporate Overview

Mitsuda Kouki Company

• - CEO: Mitsuda Hiroki
• - Founded: Located in Yoshikawa City, Saitama Prefecture
• - Capital: ¥10 million (as of February 2023)

With an enthusiastic dedication to quality craftsmanship and innovation, SALON DE ALFURD continues to redefine luxury in the Japanese market, proving that high-end fashion can be both accessible and sustainable.