#Japan #Tokyo #HIROFU #Willow Green #Cheddar Yellow

Autumn Color Launch from HIROFU

The renowned women's bag brand HIROFU is set to light up your autumn with the introduction of new colors for its classic collections. On August 12, the company unveiled two vibrant shades, 'Willow' and 'Cheddar', crafted from their exclusive material, 'SOFT VACCHETTA'. Available both online and at HIROFU stores nationwide, these additions promise to enhance your seasonal wardrobe.

About HIROFU and Its Unique Materials

Founded in 1978, HIROFU is part of the World Group and is known for its commitment to crafting leather bags, shoes, and accessories that celebrate simplicity, minimalism, and contemporary designs. HIROFU has developed a distinctive style that transcends fleeting trends, offering creations that are both timeless and functional.

The company's original leather, 'SOFT VACCHETTA', is characterized by its remarkable elasticity and ability to deepen in character over time. This unique material allows users to appreciate the natural allure of leather, making every piece a companion that evolves beautifully with daily use.

Fresh Shades to Transition from Summer to Autumn

The newly introduced colors bring a refreshing vibe as we transition from the heat of summer to the cool tones of autumn. 'Willow', a soothing green reminiscent of willow leaves, offers a lightweight alternative to traditional khaki. This flexible tone brings a soft perspective to outfits while maintaining a calm and sophisticated aesthetic.

On the other hand, 'Cheddar', a warm yellow inspired by cheese, stands out as a stunning accent piece that can transform even the simplest ensemble. This color pairs excellently with denim and complements camel-toned pieces, making it a versatile addition to any wardrobe.

• - Vita Tote Bag: ¥66,000 (tax included)
• - Pratica Coin Case: ¥27,500 (tax included)

Embrace the Elegance of New Colors

Together, 'Willow' and 'Cheddar' beautifully capture the essence of the changing seasons, effortlessly adding a fresh flair to your daily style. With these colors, HIROFU aims to infuse a new charm into everyday wear, empowering individuals to express their unique fashion sense.

We invite everyone to visit HIROFU stores nationwide or browse online for a closer look at these beautiful new colors.

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Connect with Us

For more updates, follow us on Instagram: @hirofu_official and stay connected via LINE: HIROFU LINE.

HIROFU Brand Concept

HIROFU embodies a simple, minimal, and contemporary design philosophy. Since its inception, the brand has continually delivered high-quality products that prioritize the inherent qualities of materials. HIROFU's commitment to timeless quality ensures that its creations will be cherished for years to come.

Company Overview

• - Company Name: HIROFU Co., Ltd. (Part of World Group)
• - Representative: Yoshiko Sasaki
• - Address: 5F KD Minami-Aoyama Building, 3-1-31 Minami-Aoyama, Minato, Tokyo 107-0062
• - World Corporate Site: World Group
• - Official Online Store: HIROFU Store