Rita's Unveils New Cola Italian Ice Inspired by Viral Beverage Trends

Rita's Italian Ice Embraces Nostalgia with New Offerings

Rita's Italian Ice and Frozen Custard, renowned as the largest Italian Ice brand worldwide, is embarking on an exciting flavor venture. This time, they are making waves with the introduction of their Cola Italian Ice, a refreshing take inspired by the beloved classic cola drink. This innovative treat beautifully blends the nostalgic flavor of cola with the icy sweet textures that Rita's is famous for.

Starting from today, fans of the iconic dessert can enjoy the bubbly essence of cola reimagined in a cool, frozen form. Rita's commitment to providing delectable Italian Ice is evident as this new flavor captures the perfect balance of sweetness and a hint of tang, bringing back the memories of sipping on a soda while cooling down on a hot day.

The Twisted Cola Blender: The Next Big Hit

In addition to its signature Cola Italian Ice, Rita's is also unveiling the Twisted Cola Blender. This drink is aimed at capitalizing on recent viral beverage trends while offering customers a unique tropical twist. Combining the robust flavor of Cola Ice with a creamy CocoLime Cream topping, this drink promises a delightful coconut-lime zing that complements the classic cola perfectly. However, this limited-time offering is not just a treat; it’s a must-try that is sure to draw in crowds eager for refreshing flavors that are new yet familiar.

Madalyn Weintraub, Senior Director of Marketing, expressed excitement about launching products that connect Rita's established heritage to modern trends. She stated, “Social media has been buzzing with a new wave of beverage experimentation, and we’re thrilled to bring this exciting trend to life, Rita’s style.” This reflects the brand's spirit of innovation while remaining rooted in the timeless flavors that customers love.

The Twisted Cola Blender is promoted with a special offer for app users: purchase one Twisted Cola Blender and receive another one for free. This limited-time promotion is designed to encourage guests to dive into this new flavor experience and share it with others.

Engage with Rita's and Join the Fun

For those interested in making the most out of their visits, Rita's also encourages the use of their app for earning exciting rewards. Just by signing up, new members can receive a free small Ice, Custard, or Gelati, with the rewards extending to offers and exclusive surprises throughout the year. The Rita's app can be downloaded from the Apple or Google Play stores, allowing users to stay connected and earn rewards every time they indulge.

Rita's signature Italian Ice is made fresh daily and is available in a rotating selection of over 80 flavors. Beyond the newly minted Cola Ice, Rita's menu includes a variety of creamy desserts—everything from Frozen Custard to Gelati, Concretes, and Frozen Coffee. Rita’s continues to redefine the landscape of frozen treats with delicious offerings that bring joy and happiness to their customers.

To learn more about Rita's Italian Ice and find your nearest location, visit ritasice.com.

About Rita's Italian Ice and Frozen Custard

Founded in 1984 in Bensalem, Pennsylvania, Rita's Italian Ice & Frozen Custard has expanded to over 575 locations. Their mission has always been to spread 'Ice, Custard, Happiness!' to customers around the world, celebrating life’s everyday moments with delightful frozen treats made from real fruit.

For media inquiries, please contact Abby Zweigle at 856-341-4584. For more details, you can also call 1-800-677-7482.