#USA #Hollywood #Soccer #Hard Rock #Leo Messi

Hard Rock International Launches 'All Teams. One Place.' Campaign

On June 10, 2026, Hard Rock International officially introduced its latest campaign, "All Teams. One Place," designed to honor the most significant soccer tournament of the summer. This initiative is propelled by a partnership with world-renowned athlete and Hard Rock ambassador, Leo Messi. The campaign aims to create an inclusive atmosphere for soccer fans globally, inviting them to come together in celebration of the sport and their national pride.

A Global Unifying Experience

The campaign extends across Hard Rock properties worldwide, uniting fans through a global sweepstakes featuring over 300 prizes, including a grand prize opportunity to meet Messi himself. Participants can win stays at Hard Rock hotels, Unity loyalty points, and exclusive experiences like the Messi Legendary Suite at the Hard Rock Hotel New York and the Seminole Hard Rock Hotel & Casino in Hollywood, Florida.

Leo Messi expressed his excitement about the initiative, stating, "This summer brings fans from all around the world together in their love for the game and pride in their countries. I’ve always believed that soccer is for everyone, and what my friends at Hard Rock have created – hotel suites, café menus, country-inspired shirts – helps fans represent their teams and watch the matches together."

Jim Allen, the president of Hard Rock International, also emphasized the significance of this celebration, noting, "This is the ultimate celebration of sports and the global community, and Hard Rock provides an energetic and inclusive atmosphere for fans from every corner of the globe. Whether you’re staying in a Messi Legendary Suite or enjoying a Messi Legendary Burger at one of our cafes and hotels worldwide, or competing for the chance to meet the legend himself, Hard Rock is the home for every fan, every team, and every moment of this historic summer."

Exclusive Culinary Offerings and Merchandise

To enhance the campaign, fans can look forward to trying the new Messi Legendary Burger, a culinary creation developed in collaboration with Messi himself. In addition to this, items inspired by the World Cup and new additions to Messi’s merchandise collection will be available for a limited time, including globally-inspired shareable menu items and team apparel from various countries.

The Marketing Campaign

The campaign kicks off with a compelling advertisement starring Messi, filmed at the Seminole Hard Rock Hotel & Casino in Hollywood, portraying the fervor and global spirit of Hard Rock's celebration of soccer. It's set to capture the joy and unity the sport brings to fans, further promoting the central theme of the campaign - unity and celebration.

From June 15 to July 31, 2026, fans are invited to participate in the sweepstakes that offers plenty of exciting rewards. The grand prize includes a meet-and-greet with Messi, roundtrip airfare for two, and a two-night stay at the Guitar Hotel in Hollywood, Florida.

For more details on the "All Teams. One Place" campaign and a chance to revel in the World Cup spirit with Hard Rock, fans can visit hardrock.com/allteamsoneplace.*

Join the Celebration

Hard Rock International's campaign not only celebrates soccer but also champions global unity among fans. Through exclusive events, culinary delights, and the invaluable opportunity to meet one of the sport's greatest players, this summer promises to be one of unforgettable memories and shared experiences among soccer enthusiasts worldwide. Get ready to unite with your favorite teams and celebrate the spirit of soccer together at Hard Rock International venues.