Crayola Announces Global Creativity Week 2027 Celebrating Child Imagination and Expression

Crayola Creativity Week 2027: A Celebration of Imagination



Crayola has officially announced the return of its Global Creativity Week for 2027, a free annual event aimed at celebrating and fostering creativity amongst children worldwide. Scheduled from January 25 to 31, this inspiring initiative brings together over 20 million students and 1.3 million educators across 142 countries. With this year's theme, Creativity Around the World, the event highlights how children from diverse backgrounds express themselves through imaginative endeavors.

The Global Creativity Week, which began in 2022, has emerged as one of the most significant worldwide movements focused on children's creativity and its essential role in education. The event integrates creativity into literacy, STEAM subjects, and social-emotional learning. It features a roster of celebrated artists, musicians, scientists, and storytellers who convey the importance of creativity across all cultures and professions.

Highlights of the Week


Each day of the week offers unique themes and guest speakers:
  • - Monday, January 25: Bridging Sounds with Jordin Sparks, featuring the book And There Was Music, illustrated by Marta Pantaleo.
  • - Tuesday, January 26: Exploring Space with William Shatner and experts from NASA, centered around the book Tiny Voyager, Mighty Mission by Alastair Chisholm.
  • - Wednesday, January 27: Seeing in New Ways with actress Marissa Bode, presenting A Little Like Magic, authored by Sarah Kurpiel.
  • - Thursday, January 28: Wondering Out Loud with correspondent Taylen Biggs, discussing Wonder Walkers, illustrated by Micha Archer.
  • - Friday, January 29: Diving Deep with actor Pierce Brosnan, showcasing Sail, authored by Dorien Brouwers.
  • - Saturday, January 30: Connecting Emotions with actor Randall Park, including The Happiness of a Dog with a Ball in Its Mouth, written by Bruce Handy.
  • - Sunday, January 31: Trying New Foods with chef Maneet Chauhan, featuring Every Night Is Pizza Night by J. Kenji López-Alt.

A grand finale will take place on January 29 at 1 PM EST, where Crayola hosts a free virtual school assembly. This event will unify schools globally to celebrate creativity and showcase student artwork, with appearances by various celebrities including Jennifer Love Hewitt and Carson Kressley.

Contribution to Education


Cheri Sterman, Crayola's Senior Education Director, emphasized the event's importance by stating, “Every child creates in unique ways shaped by their imagination, culture, and experiences. Creativity Week empowers teachers and parents to nurture children’s imagination and enhance their creative confidence.”

Involving schools worldwide, Crayola invites them to act as ambassadors during this Creativity Week, sharing their experiences and inspiring other educators to incorporate creativity within their classrooms.

Participation is completely free, requiring no special materials. Registered educators and participants gain access to easy-to-use planning guides, daily activity videos, downloadable worksheets, and resources translated into multiple languages, all designed to align with educational standards.

Registration Now Open


Educators and parents can register now at Crayola.com/CreativityWeek to join this global celebration. Registration also enters schools into a giveaway for Crayola products and creative promotional packages. Throughout the week, Crayola will offer opportunities for educators to win prizes by sharing their students’ creations using the hashtag #CrayolaCreativityWeek.

This year’s program is generously sponsored by Horace Mann, a leading financial services company dedicated to serving educators and their communities.

About Crayola


Crayola LLC, a subsidiary of Hallmark Cards, Incorporated, is a global leader in creative experiences. For over 120 years, Crayola has inspired colorful self-expression and imagination through its innovative product range, content, and experiences. The brand is committed to fostering creativity as a lifelong journey, from sparking a child’s first artistic adventure to encouraging adults to embrace their imaginations.

To learn more about Crayola’s initiatives and how they help elevate creativity as an essential skill for childhood development and lifelong success, visit Crayola.com/Learning or engage in the conversation on Facebook.com/CrayolaLearning.

Topics Entertainment & Media)

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