Dr. Celestine Achi Introduces Groundbreaking AI Assessment Tools for Africa's Media Sector

Dr. Celestine Achi Launches Free AI Assessment Tools for Africa



As the global shift towards artificial intelligence (AI) accelerates, Africa is positioned not merely to keep pace but to emerge as a leader under the guidance of innovators like Dr. Celestine Achi. This esteemed AI educator and pioneer in public relations technology has recently unveiled a revolutionary AI Maturity Assessment Framework and AI Readiness Assessment Tool specifically designed for African organizations.

These dual tools serve as a vital resource for professionals in public relations, media, and communications, democratizing access to strategic AI evaluations. Dr. Achi emphasizes, "AI shouldn't be a privilege for the West. It must be a transformative force for Africa, starting with those that shape public narratives."

Tailored for African Realities



Available for free at aipoweredpr.com, the AI Readiness Assessment Tool allows users to evaluate their current AI capabilities instantly. It covers essential areas such as strategy, skills, systems, and culture, ensuring no technical expertise is necessary. Upon completion, users receive a detailed AI readiness report filled with actionable steps for development.

Meanwhile, the companion AI Maturity Assessment Framework provides a structured approach for organizations aiming to evolve from initial AI exploration to comprehensive integration across their operations. This framework, tested across various sectors—including PR agencies, newsrooms, and regulatory bodies—offers an insightful path through five distinct maturity levels: Nascent, Aware, Engaged, Strategic, and Transformational.

Empowering Communicators Across the Continent



What makes this initiative particularly impactful is its contextual relevance to African professionals. Drawing on Dr. Achi's extensive collaboration with media agencies and communicators throughout Nigeria and beyond, these tools are intricately designed to address the continent's unique challenges, including connectivity issues and significant gaps in technological capacity.

Dr. Achi states, "PR and media professionals are the architects of trust. They deserve effective tools to thrive in this intelligent era. With this framework, they can now measure their capabilities, learn, and lead AI transformation regardless of their starting point."

More Than Just Tools: A Cultural Movement



Since their launch, the AI Maturity Framework and Readiness Tool have gained traction among industry leaders and professional organizations. This initiative is more than just providing assessment tools; it is part of a larger AI-Powered PR Ecosystem that includes:
  • - An AI-Powered PR playbook
  • - An immersive PR simulation game based on the TABS-D framework
  • - Community engagement resources and certification programs

These resources are designed to foster a community of future-ready communicators equipped to harness AI's full potential and push the boundaries of traditional practices in the media landscape.

For access to these tools and to begin your AI journey, visit www.aipoweredpr.com/#assessment.

About Dr. Celestine Achi



Dr. Celestine Achi is recognized as a leading authority on AI in public relations and digital media transformation in Africa. He is also the author of the influential book AI-Powered PR and the founder of the Cihan Digital Academy, a pioneering institution for training communicators in AI technology. With his initiatives, Achi is uniquely positioned to shape PR strategies in the digital age, ensuring that Africa's voice is heard loud and clear in the global conversation around AI.

AI PR Maturity Model

Topics Entertainment & Media)

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