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Spread Kindness with Cookies: Big Tree Farms Launches Pay It Forward Cookie Challenge

As the holiday season approaches, Big Tree Farms, renowned for its sustainable coconut sugar, invites bakers across the U.S. to participate in their Pay It Forward Cookie Challenge. This initiative aims to transform the beloved tradition of cookie baking and sharing into an act of kindness and generosity.

The Challenge Journey

Launched on November 19 and culminating on National Cookie Day (December 4), the challenge encourages participants to spread cheer by baking cookies and sharing them with those who need a little extra joy this season. In partnership with notable brands like Nellie’s Free-Range, Straus Family Creamery, Rodelle Pure Vanilla, and Otto’s Naturals, Big Tree Farms is emphasizing the spirit of giving through baking.

During this period, participants are encouraged to:
1. Bake Cookies: Big Tree Farms offers master recipes such as The Ultimate Cookie Day Chocolate Chip Cookie which uses their coconut sugar along with ingredients from partners.
2. Share Cookies: Once baked, these cookies can be shared with neighbors, community heroes like first responders, teachers, or anyone deserving a sprinkle of holiday cheer.
3. Document the Process: Participants are urged to share their baking and gifting moments on social media platforms using the hashtag #PayItForwardCookieChallenge, tagging all the collaborating brands.

Grand Prizes for Generosity

The challenge takes on an exciting twist with the opportunity for bakers to win grand prizes. Two winners will be selected at random to receive:

• - A year's supply of organic pantry staples from all participating brands.
• - A cash donation of $1,000 to a nonprofit organization of their choice.

According to Ben Ripple, the founder and CEO of Big Tree Farms, the goal is not just about making cookies but also about addressing the current climate of financial stress many are feeling during the holidays. By choosing wholesome, unrefined ingredients and engaging in simple acts of giving, bakers can alleviate stress while nurturing both their health and their community.

The Sweet Product of Generosity

Big Tree Farms has been at the forefront of sustainable coconut sugar production since the early 2000s. They pioneered the first-ever organic certified and Fair Trade Certified coconut sugars, ensuring their products are not only delicious but also responsibly sourced. The two styles of coconut sugar they offer include:

• - Golden Coconut Sugar: This variant is created using a vacuum evaporation method that preserves the flavor and mineral integrity of coconut flower nectar. It mimics the functionality of traditional white granulated sugar, making it perfect for a variety of baking needs.
• - Brown Coconut Sugar: Made using traditional methods, this sugar retains a bit of its natural moisture, enriching the profile of baked goods with its warm caramel notes.

By promoting the Pay It Forward Cookie Challenge, Big Tree Farms reinforces the idea that baking is not just about the final product—it's about the joy of sharing, caring, and bringing communities together during the holidays. More detailed information about participating can be found on Big Tree Farms' official website and social media pages.

Conclusion

As we embark on this holiday season, let’s embrace the opportunity to show kindness through the simple act of baking and sharing cookies. So roll up your sleeves, gather your ingredients, and join in the fun of the Pay It Forward Cookie Challenge to make this holiday season truly special.

For more, you can follow @bigtreefarmsbali on social media and participate in this meaningful culinary movement!