Lumo Strengthens Leadership with Expert Gustavo Oberto on Advisory Board

Lumo Welcomes Gustavo Oberto to its Advisory Board

Lumo, a leading innovator in precision irrigation automation designed for specialty crop growers, has announced an important addition to its advisory board. Gustavo Oberto, the former President of Global Irrigation at Lindsay Corporation, joins the team to bring over 20 years of executive leadership experience to the company. This strategic move aims to accelerate Lumo's growth trajectory, especially in the commercial and international sectors.

As Lumo continues expanding its influence and technology within the irrigation field, Oberto’s extensive background in the global irrigation market is expected to play a pivotal role in shaping the company's future strategies. Having previously managed a business that spanned across more than 100 countries and operated with ten manufacturing plants globally, Oberto's insights will directly impact key areas including pricing models, channel partnerships, and international market strategies.

In 2025, Lumo reported substantial growth, with its technology implemented on over 200 farms, delivering nearly a billion gallons of water with unprecedented accuracy. This progress highlights the company’s potential as it moves into the Pacific Northwest and diversifies its crop offerings. By bringing on an advisor with Oberto’s caliber, Lumo aims to boost its capability in scaling its innovative irrigation solutions.

Oberto's tenure at Lindsay Corporation was marked by his leadership in precision irrigation, a market poised for growth, valued at almost $5 billion. His insights into the sophisticated needs and technical demands of the agriculture sector are invaluable as Lumo seeks to grow its market share and refine its service offerings effectively.

Before leading Lindsay’s irrigation arm, Oberto directed Elecsys International, which focuses on IoT technologies for agricultural settings. His extensive experience in developing connected hardware and data-driven applications provides Lumo with an edge in navigating the complexities of modern agricultural technology.

Lumo CEO Devon Wright expressed optimism about the partnership, stating, “Gustavo has spent his career at the highest levels of the global irrigation industry, and there's no one better positioned to help us think through the decisions that matter most as we scale.” His acknowledgment underscores the critical nature of pricing and monetization strategies in competitive markets. The ability to fine-tune such factors will ensure that Lumo remains a frontrunner in precision irrigation technology and customer satisfaction.

Oberto's focus will strategically hinge on refining the commercial aspects of Lumo's offerings. He will assist in evaluating existing pricing structures, facilitating the expansion of channel partners across North America, and exploring crucial international market opportunities. His guidance is expected to enhance Lumo’s outreach strategy, ensuring that the company meets the unique demands of varied regional markets.

Reflecting on his new role, Oberto commented, “Lumo is building something genuinely different — a precision irrigation platform that provides growers with block-level accountability and automation that the industry has needed for a long time. I have a deep appreciation for how challenging this problem is to solve, especially in the specialty crop market, and I am confident that the Lumo team is heading in the right direction.”

The integration of such expertise into Lumo's advisory board marks a significant chapter in the company's story and solidifies its commitment to bridging the Irrigation Execution Gap, a challenge faced by many in the agricultural landscape. Lumo is poised to continue its expansion with the foundational support of leaders like Oberto, aiming to alter the way irrigation is executed globally.

For those interested in Lumo's innovative precision irrigation systems, further information is available on their website, including demo bookings to see this groundbreaking technology in action.