#Japan #Osaka #CRM #Synergy! #Marketing SaaS

Enhancements to Synergy! Marketing SaaS

Synergy Marketing Corporation, headquartered in Osaka, has announced significant updates to its marketing software service, Synergy!. Starting November 2025, the platform will introduce a more robust pop-up function to engage website visitors and enhance its LINE messaging capabilities.

Context Behind the Updates

In an ever-evolving digital marketing landscape, companies are challenged to deliver the right information to customers at the appropriate time and place. In response to requests from clients and shifting market dynamics, Synergy! is committed to continuous development and improvement of its features. The latest updates address frequent demands for flexible communication on websites and improved usability for LINE messaging, ultimately aiming to streamline the workflows of marketing professionals and maximize the efficacy of their strategies.

Details of the Pop-Up Function Update

A key addition to the Synergy! suite is the improved pop-up functionality, allowing marketing teams to specify which pages (URLs) will display pop-ups, optimizing visitor engagement directly on their websites.

Benefits of the Improvement:
Marketers can now directly define the URLs for displaying pop-ups from the management interface without needing technical expertise. This advancement enables a more tailored web interaction, allowing for seamless and efficient customer engagement that matches the website's content.

Enhancements to LINE Messaging Functionality

Synergy! has implemented multiple improvements aimed at enhancing the user experience when managing LINE official accounts. These enhancements include:

• - Smooth Screen Transition:

Integrated shortcut buttons link the 'Message Distribution List' and 'Account Management' screens, reducing the hassle of navigating between different sections, thereby improving daily operational efficiency.

• - Optimization and Accuracy of Reports:

Unnecessary items that do not reflect actual data collection, such as displayed image counts, have been removed from the reporting screen. This simplifies the reports and highlights only the essential metrics needed for analysis.

• - Enhanced Analysis of Card-Type Messages:

The platform now enables users to pinpoint which card's URL was clicked in messages with multiple cards, facilitating deeper effectiveness evaluation and content enhancement.

• - Expanded Expressive Options:

A broader selection of emojis has been introduced for messages, promoting a more relatable and engaging communication style for customers.

Forward-Looking Perspective

Synergy! is dedicated to developing and offering services that balance convenience and security, ensuring continued support for the growth of its clients' businesses.

About Synergy!

Launched in 2005, Synergy! has become a cornerstone of marketing SaaS, with around 5,300 implementations across various sectors, including e-commerce, government agencies, healthcare, and the gaming industry. Built upon a centralized customer information database, it incorporates robust web form features and a versatile email distribution functionality, tailored for extensive traffic. Operating on the Amazon Web Services (AWS) infrastructure, Synergy! ensures high security and scalability. Additionally, the platform provides comprehensive human support, guiding clients toward solving their unique challenges. Celebrating its 20th anniversary in 2025, Synergy! continues to evolve from CRM capabilities to a multifunctional marketing SaaS, addressing diverse issues faced by marketers.

Company Overview

Synergy Marketing Corporation aims to foster a better relationship between individuals and businesses through advanced digital marketing experiences. The firm provides cloud systems, consulting, operational support, and human resources development services, aiding continuous growth for enterprises. Additionally, it views digital marketing as a broad problem-solving endeavor, addressing core organizational challenges comprehensively. Having led the CRM market for over 20 years, Synergy! prides itself on offering tailored solutions that drive effective marketing outcomes.

Company Information:

• - CEO: Hiroshi Okudaira
• - Founded: September 2000
• - Head Office (Osaka): 21F Dojima Avanza, 1-6-20 Dojima, Kita-ku, Osaka, Japan
• - Tokyo Branch: 5F WeWork Kojimachi Building, 6-6-2 Kojimachi, Chiyoda-ku, Tokyo, Japan
• - Business Activities: Providing cloud systems, consulting, operational support, and human resources development services in the digital marketing field.
• - Website: Synergy Marketing Corporation