Joonas Rauramo Steps into Role of Executive Vice President for UPM Energy

Leadership Change at UPM

UPM-Kymmene Corporation has announced significant changes within its Group Executive Team, with Joonas Rauramo taking on the role of Executive Vice President of UPM Energy, effective October 1, 2026. Rauramo’s appointment signals UPM’s commitment to strengthening its energy sector and further promoting its agenda towards sustainability and decarbonization.

Background on Joonas Rauramo

Born in 1983, Joonas Rauramo is not only recognized for his leadership skills but also for his extensive expertise in the energy industry. Before joining UPM, he served as the CEO of Coolbrook Oy, a position he held since 2022. His previous experience includes a substantial tenure at Fortum, where he has held various senior roles including Vice President of Wind and Vice President of Solar & Wind Development from 2007 to 2021.

Rauramo also plays a vital role in the broader energy community, serving as a board member at Korkia and contributing to the IEA Technology and Innovation Advisory Board. He holds advanced degrees in both Technology from Helsinki University of Technology and Economics from Aalto University School of Economics, showcasing a robust academic foundation that complements his practical experiences.

Vision for UPM Energy

As he steps into this pivotal role, Rauramo will be reporting directly to Massimo Reynaudo, President and CEO of UPM. Reynaudo expressed his enthusiasm over Rauramo's appointment, underscoring his belief that Rauramo's extensive experience in power generation, industrial decarbonization, and energy market dynamics will be instrumental as UPM charts its course through a rapidly evolving energy landscape.

In Reynaudo’s words, "These are capabilities that are increasingly critical as demand for reliable, emission-free electricity continues to grow..." The remarks highlight UPM’s strategic direction in this period of transformative change in the energy sector, driven by escalating pressures to reduce carbon emissions and promote sustainability.

UPM’s Commitment to Sustainable Energy

With Joonas Rauramo's leadership, UPM aims to enhance its energy business by building on the company’s reputation for delivering renewable and sustainable solutions. UPM has outlined goals to contribute actively to a future characterized by sustainable energy practices. The company's mission aligns with global trends toward greater reliance on clean energy sources and innovations in energy efficiency.

UPM itself is a well-established player in the materials solutions market, with a global workforce of around 15,100 employees and annual sales nearing €9.7 billion. The company’s focus on renewable fibers, advanced materials, and decarbonization solutions has earned it accolades in sustainability from various reputable organizations.

Future Directions for UPM Energy

As Rauramo takes the helm of UPM Energy, stakeholders will be closely watching how his expertise shapes the division’s strategies within the broader company framework. By prioritizing sustainable practices, UPM aims not only to strengthen its position in the energy sector but also to lead by example in environmental stewardship and corporate responsibility.

In conclusion, Joonas Rauramo's ascension to the position of Executive Vice President heralds a new chapter for UPM Energy. His background and vision are poised to make a significant impact on the company’s operations and strategic outlook, as it continues to develop its innovative and environmentally conscious energy solutions.