#United States #Chicago #Culinary Innovation #Atlantic Salmon #MOWI Signature

MOWI CP of Americas Launches 'MOWI Signature'

MOWI, a renowned global leader in premium aquaculture, has officially introduced its latest offering, "MOWI Signature," aimed at enhancing the food service market in the United States. This innovative salmon line will debut at the 2025 National Restaurant Association (NRA) Show in Chicago, marking a momentous occasion for both the company and culinary professionals alike.

Premium Quality for Professionals

MOWI Signature is crafted exclusively for the food service industry, from upscale restaurant chains to independent culinary experts. With over six decades of expertise in salmon farming, MOWI ensures that each fish is not only a premium product but also meets the accessibility needs of chefs striving for top quality. The salmon is sourced from sustainable farms in Norway and Scotland, where careful cultivation produces fish that is fresh, never frozen, and rich in Omega-3 fatty acids.

Designed for efficiency, MOWI Signature salmon is ready-to-prep, meaning it arrives de-scaled, cleaned, and de-boned, making it ideal for busy kitchens. Each salmon typically weighs between 4 to 8 kg, harvested at peak maturity to guarantee the best texture, color, and flavor.

A Sustainable Choice

MOWI Signature salmon aligns with the Global Sustainable Seafood Initiative (GSSI), committing to the highest standards of sustainable seafood farming. This means that restaurants can proudly serve a product that is not only of exceptional quality but also responsibly sourced. MOWI's participation in sustainability initiatives is reflected in its transparent supply chain, ensuring traceability from sea to serving plate.

A Business-Savvy Approach

Besides great taste and quality, MOWI Signature offers practical benefits for culinary professionals. Traditional pricing structures for salmon often fluctuate with market trends, which can lead to unpredictable menu costs for restaurateurs. MOWI Signature provides fixed price programs, thus enabling chefs to manage their food costs more effectively and plan menus with confidence.

Empowering Chefs with Innovation

By offering solutions tailored to the food service industry, MOWI is also participating in Informa's Chef Immersion Program, which will bring together culinary leaders to explore innovative dining solutions. MOWI aims to engage with chefs to inspire menu creativity, showcasing their high-quality salmon in diverse culinary applications.

The Salmon Lineup

MOWI Signature features an array of products catering to different culinary needs:

• - Ready-to-Prep Trim D Fillets: These are premium pre-rigor fillets, offered with skin-on or skin-off options to suit various chef preferences.
• - Gourmet Ready-to-Cook Pre-Cuts: Custom cuts are developed with culinary specifications in mind, ensuring consistency and speed without compromising quality.

Diana Dumet, Sr. Director of Marketing at MOWI, emphasizes the importance of elevating the salmon dining experience for consumers, as more individuals become familiar with cooking salmon at home. With MOWI Signature, restaurants are empowered to deliver gourmet dining experiences that resonate with modern consumers' expectations.

A Legacy of Excellence

MOWI boasts a legacy that began over 60 years ago with the collection of wild broodstocks in Norway, setting the foundation for exceptional aquaculture practices. As the leading producer of sustainable farmed salmon worldwide, MOWI continues to innovate and maintain high-quality seafood production to meet consumer demands.

In conclusion, MOWI Signature not only aims to serve salmon with a signature taste but also fosters a collaborative approach within the culinary community. With plans for further partnerships and events, MOWI is dedicated to supporting chefs as they strive to create memorable seafood dishes in a sustainable way. To explore MOWI Signature further, attend the NRA Show at Booth #4185 and discover the future of culinary innovation together.

For more information on MOWI’s product offerings or collaboration opportunities, visit www.mowi.com.