#Japan #Tokyo #Fitness Platform #START FITNESS #PAULO GIVS

START FITNESS Revolutionizes Fitness Access

On June 3, 2025, PAULO GIVS, a Tokyo-based company, launched the beta version of START FITNESS, a search platform dedicated to fitness centers and plans with no initial membership fees. This innovative platform allows users to search and book fitness facilities for free based on various criteria such as location and program availability, significantly lowering the barriers to entry for potential gym-goers.

Background of the Service

Despite the increasing global popularity of fitness, Japan's usage rate for fitness facilities remains low at approximately 4.5%. In contrast, many advanced countries boast a usage rate exceeding 20%. PAULO GIVS' research indicated that over 80% of those considering joining a fitness facility cited high initial fees as a major deterrent. In response, START FITNESS focuses exclusively on gyms and plans that do not charge entry fees, aiming to expand the fitness market in Japan significantly and encourage more individuals to engage in physical activity.

Key Features of START FITNESS

User Features

For users, START FITNESS offers an array of functionalities designed to ensure an easy, cost-effective way to explore fitness options:

• - Search and Book Entry-Free Facilities: Users can compare and try out gyms, yoga studios, and Pilates centers without worrying about initial costs. The platform simplifies the process through multi-criteria searches based on area, budget, program type, and fitness goals.
• - Instant Booking: With just a minute to reserve, users can quickly secure their desired workouts via their smartphones.
• - No Charges: All features, including searching, browsing, and inquiries, are completely free of charge. Additionally, user reviews are expected to be integrated shortly, providing even more insight into available options.

Provider Features

Fitness facilities benefit from the following offerings:

• - Zero Upfront Costs: During the beta phase, providers can list themselves on the platform without any initial or monthly fees for the first three months, limiting financial risk and enabling collection of potential leads at zero cost.
• - Efficient Customer Acquisition: The search and filter functionalities allow access to previously uncontacted potential customers, reducing the high costs typically associated with attracting new members.
• - Free Page Creation: With a rapid turnaround for the promotion of listed businesses, START FITNESS manages the creation of listing pages at no cost, allowing providers to gain visibility quickly.
• - Analytical Support: The platform provides detailed reports on post-experience membership rates and survey feedback to assist in improving sales efforts.

Future Developments

Post-launch, START FITNESS aims to evolve into a comprehensive platform supporting customer acquisition, analytics, and site selection strategies for fitness businesses. The following tools are slated for future release:

• - Sales Support Tools: These will include customer management systems (CRM), automated reminders, and step email distributions to streamline the journey from trial booking through to membership.
• - Acquisition Data Analytics Dashboard: This feature will help visualize inquiries, conversion rates, and memberships per facility, aiding in the optimization of marketing efforts across various platforms.
• - Site Selection Strategy Heatmaps: The platform will generate visual representations of search and reservation data to identify areas of high demand, assisting in making informed decisions on new locations or facility consolidations.

By empowering fitness centers with data-driven management strategies and supporting digital transformation initiatives, START FITNESS is set to significantly enhance the operational landscape for fitness service providers in Japan.

Get Involved

For fitness businesses looking to register on START FITNESS, apply here for a quick application process. For inquiries on performance incentives and membership fee structuring, contact PAULO GIVS via email at contact@startme.jp.