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Brew to the Beat Fest: Bridging Coffee and Music

On August 28, 2026, Starbucks Coffee Japan Co., Ltd., in collaboration with the giant audio streaming service Spotify, will hold the Brew to the Beat Fest. This unique event integrates a love for coffee with a celebration of music and creativity. A critical component of the fest is the public voting to select the first-ever artist ambassador, commencing on the same day.

The chosen artist will have the opportunity to perform at a live show scheduled for next year at the Starbucks Reserve® Roastery Tokyo and will serve as an ambassador for the initiatives that blend coffee culture with the music experience.

In addition to the ambassador selection, eight emerging artists will present original tracks inspired by coffee experiences developed during workshops at the Roastery Tokyo. These original songs, born from the very essence of coffee, will be available for streaming exclusively on Spotify. The event invites participants both at the venue and online via Spotify to vote and support the future of talent in a holistic and engaging music experience, combining elements of both digital and physical interaction.

The Concept Behind Brew to the Beat Fest

The theme "Bloom from the Brew to the Beat" encapsulates the distinct experience that the Roastery Tokyo is intended to provide. Here, visitors delve into the richness of Starbucks coffee, enjoying a full sensory experience from roasting to extraction. This event encourages collaboration and the birth of a new cultural movement intertwining coffee and music, celebrating the inspiration drawn from each.

Prior to the event, participating artists will explore the Roastery Tokyo through guided tours and coffee tastings. They will immerse themselves in the aromas and sounds associated with the coffee-making process, which will inform their creative compositions throughout the workshops. These original tracks, infused with the Roastery’s unique atmosphere, aim to evoke the multi-faceted allure of Starbucks’ coffee offerings.

The selected ambassador will engage in various activities that explore the synergy between music and coffee, including solo live performances at the Roastery Tokyo and song distributions through official social media accounts and playlists associated with the Spotify x Starbucks collaboration.

Engaging With the Music of Tomorrow

The original songs from the eight artists showcase diverse interpretations of their unique inspirations derived from coffee. Exploring personal stories and experiences, each track provides a glimpse into contemporary Japanese music, reflecting the artists' emotions and the world around them. Here’s a brief look at the compositions:

1. Chambers - "Goodbye": A funky, soulful track inspired by the vibrant scenes along the Meguro River, symbolizing a light-hearted farewell.

2. Gingersamm - “White Nights”: A dreamy exploration of nighttime coffee experiences, featuring vocals from Rinco Nagai, evoking a sense of balance between seriousness and spontaneity.

3. Julia Takada - "Voyage": A nostalgic journey encapsulated in a melodic tune, bridging the stories of coffee from producers to consumers through a lyrical representation of travel.

4. Naoto Kotou - "Waiting": A reflective piece merging introspective themes with vibrant energy, inspired by the wisdom gathered from esteemed baristas.

5. Mayu - "Planet of Two": A song that communicates a midnight buoyancy, inspired by a cornucopia of coffee flavors from around the world.

6. Mononkuru - "Marble Planet": This track personifies coffee in an exhilarating love song that highlights the dual nature of enjoying coffee.

7. Neko wa Ekitai - "Stardust": A melodic reflection on life and aspirations, articulated through parallels with celestial bodies.

8. Som - "Hibana": A narrative combining the excitement of love with the moment when coffee cherries burst, echoing themes of warmth and connection.

A New Era of Cultural Experience

The Brew to the Beat Fest, driven by the intersection of coffee and music, encourages participants to vote for their favorite artists while immersing themselves in the newly created tracks. It's an event designed to foster a deeper appreciation of both coffee and musical artistry, unifying Starbucks and Spotify audiences through a shared love for creativity and culture.

As we await further developments leading up to the event, the anticipation for this exceptional celebration continues to grow. Follow the links and engage with the music that embodies this exciting clash of cultural experiences.