Hearst Media Elevates Amy DeGregorio to Executive VP Focusing on Sales and Revenue Growth
On October 15, 2026, Hearst Media Production Group (HMPG) made an impactful announcement regarding the elevation of Amy DeGregorio to the new position of Executive Vice President, Sales & Revenue. Previously serving as the senior vice president and managing director of sales for educational/informational (E/I) programming, her promotion signifies a pivotal shift in HMPG's strategy toward revenue growth and expanding its business opportunities.
Since taking on her role as senior vice president in 2022, DeGregorio has played a critical part in leading HMPG's sales marketing team. Her initiatives in new business development involved collaboration with national brand advertisers and various organizations, showcasing her ability to integrate sponsors into HMPG's E/I programming seamlessly. Her expertise in building brand partnerships has earned her recognition and respect within the industry, positioning her as a vital member of HMPG's executive leadership team.
In her new capacity, DeGregorio will act as a strategic advisor to HMPG's president, focusing on the implementation of revenue strategies and overseeing sales and sponsorship activities across the company's diverse programming portfolio. With her expanded responsibilities, which encompass all aspects of HMPG's business—including linear television programming, branded content, digital-native formats, and emerging platforms—DeGregorio is expected to drive substantial growth in the company's revenue channels.
"Amy's exceptional track record and strategic mindset have been instrumental in our sales marketing efforts; her promotion reflects our confidence in her ability to lead us into the next phase of our growth, particularly as we continue to innovate and expand our programming," shared Bryan Curb, president of HMPG. Under DeGregorio's guidance, HMPG aims not just to maintain but to enhance its relationships with brands, offering new ways for them to engage with audiences through the company's award-winning content.
Before her tenure at HMPG, DeGregorio was also known for her role as senior vice president, client solutions at Litton Entertainment, a brand that HMPG rebranded from in 2022. Her career trajectory began at CBS Television Stations and also includes impactful roles at NBCUniversal, truTV, and ABC Television. DeGregorio started her career in music marketing and promotion at MTV Networks, showcasing her versatility and depth of experience in the media landscape.
As HMPG oversees a content portfolio featuring over 30 original series and hundreds of hours of programming annually, the company is focused on remaining a leader in its field. With programming blocks aired nationwide, including recognized shows like "Weekend Adventure" and "The More You Know," HMPG caters to a well-rounded audience on multiple platforms.
This new role for DeGregorio not only highlights her personal achievements but also reflects Hearst Media's commitment to harnessing talent effectively to push forward its business objectives. With her at the helm of sales and revenue strategy, HMPG is poised for an exciting future filled with opportunities to engage brands and viewers alike.
Since taking on her role as senior vice president in 2022, DeGregorio has played a critical part in leading HMPG's sales marketing team. Her initiatives in new business development involved collaboration with national brand advertisers and various organizations, showcasing her ability to integrate sponsors into HMPG's E/I programming seamlessly. Her expertise in building brand partnerships has earned her recognition and respect within the industry, positioning her as a vital member of HMPG's executive leadership team.
In her new capacity, DeGregorio will act as a strategic advisor to HMPG's president, focusing on the implementation of revenue strategies and overseeing sales and sponsorship activities across the company's diverse programming portfolio. With her expanded responsibilities, which encompass all aspects of HMPG's business—including linear television programming, branded content, digital-native formats, and emerging platforms—DeGregorio is expected to drive substantial growth in the company's revenue channels.
"Amy's exceptional track record and strategic mindset have been instrumental in our sales marketing efforts; her promotion reflects our confidence in her ability to lead us into the next phase of our growth, particularly as we continue to innovate and expand our programming," shared Bryan Curb, president of HMPG. Under DeGregorio's guidance, HMPG aims not just to maintain but to enhance its relationships with brands, offering new ways for them to engage with audiences through the company's award-winning content.
Before her tenure at HMPG, DeGregorio was also known for her role as senior vice president, client solutions at Litton Entertainment, a brand that HMPG rebranded from in 2022. Her career trajectory began at CBS Television Stations and also includes impactful roles at NBCUniversal, truTV, and ABC Television. DeGregorio started her career in music marketing and promotion at MTV Networks, showcasing her versatility and depth of experience in the media landscape.
As HMPG oversees a content portfolio featuring over 30 original series and hundreds of hours of programming annually, the company is focused on remaining a leader in its field. With programming blocks aired nationwide, including recognized shows like "Weekend Adventure" and "The More You Know," HMPG caters to a well-rounded audience on multiple platforms.
This new role for DeGregorio not only highlights her personal achievements but also reflects Hearst Media's commitment to harnessing talent effectively to push forward its business objectives. With her at the helm of sales and revenue strategy, HMPG is poised for an exciting future filled with opportunities to engage brands and viewers alike.
Topics Entertainment & Media）
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