LG Launches New NU851 Series of 4K LCD TVs Featuring AI Technology

LG Electronics Japan, led by CEO Son Sung-joo and headquartered in Chuo City, Tokyo, is set to release its new lineup of 4K LCD TVs under the "LG UHD AI" category, namely the "NU851 Series". Customers can expect a gradual rollout on the official LG sales website starting from late August 2026.

Introducing the NU851 Series, LG enhances the existing features of its highly acclaimed NU850 Series, which has been available since April 2026. This series is powered by the AI processor "α7 AI Processor Gen9," which efficiently analyzes broadcast and streaming content in real time to optimize brightness, contrast, and detail. Audio experiences are elevated as well, with AI converting standard 2-channel audio into a virtual 9.1.2 channel surround sound, enhancing immersion during viewing.

Equipped with LG's unique operating system, webOS, users will find it easy to enjoy popular streaming content from platforms like YouTube, Netflix, and TVer. Additionally, the NU851 Series supports "FILMMAKER MODE™" allowing viewers to experience content as intended by filmmakers, delivering authentic visual experiences right from the comfort of home.

By launching the NU851 series on LG's official website, the company aims to broaden purchasing options for consumers while providing an attractive lineup of high-quality 4K LCD TVs, making it more accessible for everyone to enjoy premium picture and sound quality.

Launch Overview

The NU851 Series will include three different models:

- 65-inch variant (model: 65NU851BPJA) - Projected retail price around 99,800 Yen.
- 55-inch variant (model: 55NU851BPJA) - Projected retail price around 87,800 Yen.
- 50-inch variant (model: 50NU851BPJA) - Projected retail price around 76,800 Yen.

All models are scheduled to be available from late August 2026.

Key Features

Advanced AI Processor: The heart of the television, the "α7 AI Processor Gen9," has been optimized for both computational and visual processing performances. By learning from vast datasets of global media, the AI continually enhances image and sound quality, regardless of the type of content being viewed.

AI Video Pro: This feature recognizes a broad range of video genres, optimizing quality automatically. It ensures natural skin tones and delivers clear, high-resolution viewing experiences.

4K Upscaling: Even lower resolution content is upscaled to 4K with meticulous frame-by-frame processing, ensuring a clearer and sharper picture.

AI Sound Pro: Standard 2-channel audio is transformed into an engaging 9.1.2 channel immersive sound, enhancing the overall surround experience. The sound quality is automatically adjusted based on the genre of the content being played.

Optimal Viewing Experience

FILMMAKER MODE™: This feature disables motion smoothing and frame interpolation, allowing viewers to enjoy films exactly as filmmakers intended.

HDR10 Pro: LG’s proprietary HDR enhancement technology analyzes and adjusts HDR formats on a frame-by-frame basis for vibrant, lifelike imagery.

Broad Content Access with webOS

By utilizing LG’s webOS, users gain access to over 600 VOD applications, including popular services like YouTube and Netflix. Furthermore, they will benefit from five years of free OS updates, ensuring the latest features and improvements at their fingertips.

Gaming and Usability Features

Gaming Compatibility: The webOS also supports cloud gaming platforms, making it possible to play games easily with just a gamepad connection. It supports variable refresh rates, thus minimizing screen tearing and lag for a smoother gaming experience.

User-Friendly Features: The LG ThinQ smart app and compatible Magic Remote allow users to switch to their LG account simply by voice, enhancing the overall convenience. If issues arise, the AI Chatbot integrated within the TV provides guided troubleshooting to assist users efficiently.

Multi AI Search: Enhancing user experience, it supports services like Google Gemini and Microsoft Copilot, allowing instant answers to queries, such as finding out more about a new restaurant or tourist spot discovered while watching TV.

Reliable Customer Support

LG’s customer support network, through telephone, email, LINE, and chatbot, will assist customers across Japan. With an extensive repair network of about 70 locations nationwide, they assure prompt service, often completing repairs in under 72 hours for products within Tokyo’s 23 wards.

Striving for Accessibility

The NU851 series features functionalities like color adjustment for users with various color vision deficiencies and enhanced audio delivery for users reliant on hearing aids.

About LG Electronics

LG Electronics has established itself as a global innovator in technology, employing over 74,000 staff worldwide. It operates in four major company divisions, focusing on home appliances, media and entertainment, vehicle solutions, and eco-solutions. LG is committed to enhancing lives through innovative solutions and aims to reduce its carbon footprint by 50% by 2030.

LG stands steadfast behind its motto, "Life's Good," representing a commitment to inspire warmth, joy, and satisfaction through advanced smart solutions and sustainability practices, contributing towards a circular economy for future generations.