#Paris #France #TripleLift #Carrefour #Agence 79

TripleLift and Agence 79's Successful Campaign for Carrefour

In a recent digital marketing achievement, TripleLift, a leading Creative Supply-Side Platform (SSP), collaborated with media agency Agence 79 to optimize an online video campaign for the French retail giant Carrefour. The campaign, designed to promote Carrefour’s own-brand products, Coffee and Crisps, demonstrated impressive results that exceeded initial performance targets, solidifying the effectiveness of targeted video advertising in today's fast-paced digital landscape.

Campaign Details

The campaign aimed to increase awareness of two key products in Carrefour’s private label portfolio. Notably, it featured two distinct 15-second InStream video formats—one exclusively for Coffee and the other for Crisps—allowing each product to have its own unique messaging. This strategy not only prevented internal competition for audience attention but also enabled more tailored engagement strategies.

TripleLift harnessed its audience segmentation capabilities, carefully targeting users likely to engage with Carrefour’s offerings. The campaign was primarily delivered through premium culinary-focused editorial environments such as Marmiton, CuisineAZ, and 750g.

Results and Impact

The outcomes of this campaign speak volumes about the synergistic effect of high-quality inventory paired with precise audience targeting. The campaign achieved an outstanding 8.1% lift in video completion rates, far surpassing previous performance benchmarks. Additionally, it boasted a 68% reduction in Cost Per Mille (CPM), which is a significant cost-saving achievement that benefits not only Carrefour but also enhances the overall value of the advertising efforts.

According to Anna Rohart, Programmatic Paid Social Consultant at Agence 79, “We chose TripleLift for their supply's affinity and quality, especially on renowned cooking domains, as well as their very competitive costs and attractive video benchmarks.” This sentiment reflects the crucial role that commitment to quality plays in successful digital marketing strategies.

The Technology Behind the Success

At the heart of TripleLift's strategy is its TL Spark technology, which integrates creative assets, audience data, and measurement tools to generate meaningful results in advertising campaigns. This allows brands like Carrefour to drive performance and engage effectively with discerning shoppers, particularly in the food sector.

Prune Nouvion, Country Manager for France at TripleLift, expressed pride in the partnership, stating, “Results like these come from matching quality supply with the right audience, not from trading one against the other. We are proud to support Agence 79 and Carrefour as they continue to raise the bar on what video performance looks like in France.”

Future Collaborations

Following this triumph, the partnership between TripleLift and Agence 79 is set to continue, focusing on delivering impactful video marketing solutions for leading brands within France. With ongoing advancements in digital media and advertising technologies, both companies aim to explore new strategies that will further enhance audience engagement and brand visibility in this competitive market.

This campaign not only sets a new standard for Carrefour's marketing strategies but also highlights the growing importance of leveraging data and technology to shape consumer engagement across various platforms. TripleLift’s innovative approach, combined with Agence 79’s precise targeting and strategic insight, paves the way for future successes in online video advertising.

To learn more about how TripleLift can elevate your advertising efforts, visit triplelift.com.