#Japan #Tokyo #PUMA #GO WILD #VELOCITY NITRO

Puma Introduces the VELOCITY NITRO™ 4 Running Shoes

Puma Japan Corporation, headquartered in Shinagawa, Tokyo, has announced a significant addition to its running shoe lineup with the introduction of the VELOCITY NITRO™ 4. Set to launch on July 17, 2025, this model is part of Puma's global campaign named "GO WILD," which encourages individuals to express their uniqueness and relish in the freedom of sport.

Revolutionary Features Enhancing Performance

The VELOCITY NITRO™ 4 is designed with three key attributes: lightweight construction, responsiveness, and an excellent fit. This shoe supports runners of all levels, from beginners to seasoned athletes. The latest iteration includes a full-length NITROFOAM™ midsole, achieving an impressive energy return rate of approximately 85% compared to its predecessor. Additionally, the model has been lightened by about 14 grams, resulting in an overall weight of only about 250 grams for a size 27.0 cm shoe, fostering an agile and bouncy running experience.

Tailored Fit for Japanese Runners

Puma has introduced the "JAPAN FIT" design in the VELOCITY NITRO™ 4, ensuring a perfect fit for Japanese foot shapes by providing extra room across the instep. The shoe features an engineered mesh upper that is both thin and breathable, delivering comfort during long runs. The outsole is equipped with PUMAGRIP technology, providing high traction across diverse terrains, thus supporting smooth transitions from landing to take-off.

Comments from Puma’s Senior Product Line Manager

Conor Cashin, the Senior Product Line Manager at Puma, shared his insights on the new shoe, stating, "The VELOCITY NITRO™ 4 is truly the ideal training partner. With the full-length NITROFOAM™, we have achieved one of the best levels of responsiveness in its category. No matter the distance or speed, running will become even more enjoyable. Our goal is for this shoe to help everyone rekindle the joy of running. Under the spirit of GO WILD, we are confident that all runners will experience 'how running should truly be.'"

Availability and Pricing

The VELOCITY NITRO™ 4 will be available at select retail locations, including Puma Store Harajuku Cat Street, Puma Store Osaka, and the official Puma online store (https://jp.puma.com/). The shoe will retail for ¥16,500 (including tax) and will be identifiable by the product number 312635, available in color option 05.

Technical Specifications

• - Weight: Approx. 250 g (size 27.0 cm)
• - Stack Height: 36 mm (heel) / 26 mm (forefoot)
• - Drop: 10 mm
• - Recommended Usage Distance: Approx. 800 km / 500 miles

Puma continues to be a leading global sports brand, dedicated to the design, development, and marketing of footwear, apparel, and accessories. Over the past 75 years, Puma has accelerated the advancement of sports and culture, consistently pushing toward innovation tailored for athletes seeking the "fastest" options available. Their extensive catalogue now includes products across various sports, including football, running, training, basketball, golf, and motorsports, while also introducing lifestyle products inspired by these activities.

About the GO WILD Campaign

Launching in 2025, Puma's "GO WILD" has been heralded as the largest global campaign in the brand’s history. It aims to redefine the value of sports beyond mere victory, instead championing the idea that true joy lies in embracing individuality and spontaneous enjoyment. Through this campaign, Puma seeks to unveil a new perspective on sports, from running to basketball and soccer, encouraging athletes to unleash their inner passions. Check out the campaign on Puma's official site and witness the associated podcast featuring brand ambassadors, including Usain Bolt, sharing their experiences and insights.