Kipling's Exclusive London Event Showcases Iconic Collections and G.rilla Girlz
In February 2025, all eyes were on London as Kipling made a bold statement by hosting an exclusive event to unveil its latest collection, G.rilla Girlz. This event took place on February 27 at the Village Underground in Shoreditch, marking a significant moment for the brand as it celebrated its most iconic models and launched a new chapter in the UK market.
An Immersive Experience
The event was a part of a 360-degree marketing activation, gathering top influencers, content creators, industry leaders, and media representatives for an experience designed to reflect Kipling's playful and vibrant energy. The Village Underground venue was specifically chosen for its eclectic and artistic ambiance, featuring striking decor that included textures such as fur, metallic elements, and dynamic lighting, all paying homage to Kipling's beloved mascot, the monkey.
Beyond the event, Kipling had a two-week out-of-home campaign that featured flying posters in key locations across London, Belgium, and Spain. A standout aspect of the campaign was a massive inflatable monkey installation at King’s Cross Station on February 25, which drew significant attention. The brand also invited fans to join the celebration, and several lucky individuals received exclusive invitations to attend the event.
Elevating the Kipling Lifestyle
Social media efforts accompanying the event showcased Kipling's versatile bags through various real-life scenarios, facilitated by well-known influencers and creators. The G.rilla Girlz collection is designed to embody a unique vibe for every woman, positioning these bags as the perfect companions for diverse lifestyles. The Kipling monkey played a central role in reinforcing the brand's core values of playfulness, creativity, and self-expression.
Prominent retail partners, including Inno in Belgium, El Corte Inglés in Spain, and Galleria in Germany, also embraced the campaign by activating in-store displays featuring furry installations that brought the campaign to life in a tactile and engaging manner.
About the Collection
Kipling is excited to introduce the G.rilla Girlz collection, a fresh and vibrant range designed for the modern moment. It's not just about bags; it embodies a whole mood. The iconic styles have been reimagined in bold colors and smooth recycled satin, tailored for trendsetters who are not afraid to make a statement and showcase their Kipling pride.
About Kipling
Founded in 1987, Kipling is a global lifestyle brand known for combining thoughtful design with effortless style. The brand is dedicated to empowering individuals to express themselves boldly and authentically with products that harmoniously blend functionality, quality, and creativity. Kipling continues to inspire a sense of adventure and individuality, encouraging everyone to embrace their unique style with confidence.
An Immersive Experience
The event was a part of a 360-degree marketing activation, gathering top influencers, content creators, industry leaders, and media representatives for an experience designed to reflect Kipling's playful and vibrant energy. The Village Underground venue was specifically chosen for its eclectic and artistic ambiance, featuring striking decor that included textures such as fur, metallic elements, and dynamic lighting, all paying homage to Kipling's beloved mascot, the monkey.
Beyond the event, Kipling had a two-week out-of-home campaign that featured flying posters in key locations across London, Belgium, and Spain. A standout aspect of the campaign was a massive inflatable monkey installation at King’s Cross Station on February 25, which drew significant attention. The brand also invited fans to join the celebration, and several lucky individuals received exclusive invitations to attend the event.
Elevating the Kipling Lifestyle
Social media efforts accompanying the event showcased Kipling's versatile bags through various real-life scenarios, facilitated by well-known influencers and creators. The G.rilla Girlz collection is designed to embody a unique vibe for every woman, positioning these bags as the perfect companions for diverse lifestyles. The Kipling monkey played a central role in reinforcing the brand's core values of playfulness, creativity, and self-expression.
Prominent retail partners, including Inno in Belgium, El Corte Inglés in Spain, and Galleria in Germany, also embraced the campaign by activating in-store displays featuring furry installations that brought the campaign to life in a tactile and engaging manner.
About the Collection
Kipling is excited to introduce the G.rilla Girlz collection, a fresh and vibrant range designed for the modern moment. It's not just about bags; it embodies a whole mood. The iconic styles have been reimagined in bold colors and smooth recycled satin, tailored for trendsetters who are not afraid to make a statement and showcase their Kipling pride.
About Kipling
Founded in 1987, Kipling is a global lifestyle brand known for combining thoughtful design with effortless style. The brand is dedicated to empowering individuals to express themselves boldly and authentically with products that harmoniously blend functionality, quality, and creativity. Kipling continues to inspire a sense of adventure and individuality, encouraging everyone to embrace their unique style with confidence.
Topics Consumer Products & Retail）
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