#Japan #Shinagawa #Adelance #custom wigs #Salon Couture

Adelance Introduces 'Salon Couture' for Custom Wig Purchases

Adelance, a leader in the hair and wellness industry, has launched an innovative initiative named 'Salon Couture' that allows customers to purchase custom wigs at their regular hair salons starting from May 28. This service aims to bridge the gap between consumers and quality wig products, catering to those who might find visiting a specialized store daunting.

Expanding Accessibility

'Flavor Couture' was created with the understanding that many individuals prefer the familiar environment of their neighborhood salons. By collaborating with local stylists, Adelance is making it easier for clients to engage and consult with trusted professionals while exploring options for high-quality wigs. This is particularly beneficial for individuals who are hesitant to visit specific wig stores but are genuinely interested in custom solutions.

Initially rolled out in select salons across the Tohoku region, Kyushu, and Aichi Prefecture, there are plans for national expansion in the near future. Each participating salon will feature distinctive 'Salon Couture' stickers and posters, clearly marking their participation in this program.

A Strong Distribution Network

With over 380,000 hair salons across Japan, including many not affiliated with Adelance, there is significant potential for growth. The company aims to leverage its long-standing relationships with salons and dealers in the beauty industry to enhance the distribution of custom wigs beyond previous efforts.

Adelance has been actively developing its salon partnerships since 1988 through its APSS (Adelance Professional Service System) program. The introduction of 'Salon Couture' re-brands their existing sales approach for custom wigs, aiming to create stronger collaborations between Adelance, dealers, and salons. This three-way partnership is expected to enhance marketing efforts and foster new customer engagement points, crucial for attracting new clientele.

Meeting Diverse Needs

As consumer preferences continue to evolve, it is vital for beauty service providers to adapt to varying customer demands. With 'Salon Couture,' Adelance seeks not only to elevate brand recognition but also to provide tailored solutions that cater to a diverse demographic. This initiative is expected to broaden the appeal of custom wigs and support an inclusive approach to beauty.

For inquiries about the program or to partner as a salon or dealer, interested parties can contact the Adelance customer service center at 0120-67-1960 from 9 AM to 6 PM.

Acknowledged Excellence in Women's Hair Care

Adelance holds the distinguished title of being the number one brand in the women's hair product market for the past 12 consecutive years, according to a study by Yano Economic Research Institute. This reflects the company's commitment to quality and customer satisfaction, leading the market in wig and hair enhancement services.

As 'Salon Couture' rolls out, it promises to innovate the way customers experience and purchase wigs, fostering a more inclusive and accessible beauty landscape.