#Mexico #Firehouse Subs #Restaurant Brands #Monterrey #Foodplay

Firehouse Subs® to Expand in Mexico

New Development Agreement

Firehouse Subs®, known for its premium sandwiches and heartfelt service, has officially entered into a development agreement with Foodplay® to accelerate its expansion into Mexico. The ambitious plan includes the opening of 100 restaurants across Monterrey and other key cities in the upcoming five years, which is set to create hundreds of job opportunities in the region.

The Brand's Legacy

Founded in 1994 by two former firefighter brothers in Jacksonville, Florida, Firehouse Subs has gained a stellar reputation for delivering high-quality, made-to-order sandwiches. The brand's unique cooking method enhances the flavors of premium meats and cheeses, ensuring each bite is satisfying. Their commitment to quality often ranks them highly in consumer surveys regarding taste and food quality within the sandwich category. Furthermore, the chain is equally respected for its strong community service ethos, which underpins its operations.

Market Potential in Mexico

Duncan Montero, President of Restaurant Brands International (RBI) for the Latin America and Caribbean region, expressed great enthusiasm about the brand’s entry into the Mexican market. He noted the significant growth potential for Firehouse Subs in the country, which features a burgeoning demand for quality sandwich offerings. "By offering made-to-order premium subs and a mission focused on community service, we aim to attract a broad audience throughout Mexico." Montero emphasized that this expansion could positively affect local economies, fostering job creation and career growth opportunities.

Braulio Lopez, the Chief Operating Officer of Foodplay®, echoed this sentiment, highlighting that the company is dedicated to ensuring the success of Firehouse Subs in Mexico. Lopez pointed out that this expansion is not merely a business venture but a means to provide delicious food along with generating numerous employment opportunities.

First Opening in Monterrey

The first Firehouse Subs restaurant is slated to open later this year in Monterrey, Nuevo León. Following this initial launch, additional outlets are anticipated in the metropolitan area and beyond. Customers can expect to enjoy beloved menu items such as the Hook & Ladder®, Firehouse Italian™, and the Firehouse Beef Cheddar Brisket™, known for their robust flavors and generous portions.

A Global Vision

Currently, Firehouse Subs operates over 1,300 locations across the United States, Canada, Switzerland, Mexico, Albania, and the United Arab Emirates. Moreover, the brand is set to expand into Brazil and Australia within the same year, marking another step forward in its growth strategy throughout Latin America and globally. Both of these ambitious expansions reflect the brand's commitment to solidifying its footprint as a leading fast-casual dining choice worldwide.

About Firehouse Subs®

Firehouse Subs® is dedicated to hearty food, heartfelt service, and enhancing public safety. Founded on principles of service to fire and police communities, the brand also supports the Firehouse Subs Public Safety Foundation®, which aims to save lives by providing essential tools to first responders. Firehouse Subs is part of the Restaurant Brands International Inc. family, which boasts renowned fast-food entities such as Tim Hortons®, Burger King®, and Popeyes®. This collaboration allows the brand to leverage vast operational expertise, promoting a mission to serve quality food and support local communities.

About Foodplay®

Operating for over 30 years in the restaurant market, Foodplay® is known for its skill in managing global franchises. The company began its journey in 1990 with the KFC® franchise in Mexico and has since diversified its offerings, incorporating renowned names like Tim Hortons® and now, Firehouse Subs®. Their philosophy hinges on providing excellent customer service and outstanding products, aiming for total customer satisfaction across Mexican families.

As these plans materialize, fans of Firehouse Subs can look forward to a delightful new chapter in their culinary journey, reinforcing the bond between delicious comfort food and community engagement.