#Japan #Shibuya #Haskap #Mori Moto

Experience Haskap Like Never Before in Shibuya

Get ready, sweet lovers! For the first time ever, Mori Moto, a renowned sweets specialist from Hokkaido, is setting up a pop-up store featuring its exclusive Haskap Jewelry in Shibuya's Tokyu Food Show Edge. This limited-time event will run from July 23 to July 29, 2026.

As a company dedicated to connecting the bounties of nature with its customers, Mori Moto highlights the unique Haskap fruit, which is predominantly grown in Hokkaido and known as a hidden gem of flavors. Inspired by the concept of enjoying seasonal produce like wine, this event celebrates the “Nouveau” experience by showcasing fresh Haskap in its prime.

A Celebration of the Harvest

Mori Moto has been crafting exquisite sweets and bread for over 77 years, rooted in the diverse richness of Hokkaido. The original Haskap Butter Sandwich, known as Haskap Jewelry, has been a beloved delicacy since 1978, leveraging local produce from the surrounding areas. This year, the company introduces a floral celebration of summer by offering a chance to indulge in Haskap like never before.

In 2018, Mori Moto took Haskap to new heights with the introduction of Haskap Jewelry Nouveau. This seasonal delight allows customers to experience the unique characteristics of freshly harvested Haskap from various regions, resulting in an exclusive taste sensation only available once a year.

Two Unique Nouveau Offerings This Summer

Yamaguchi Farm's Haskap Marble Nouveau

• - Price: 1,650 yen (tax included) for 3 pieces, requires refrigeration, shelf life of 3 days.
• - Enjoy this limited-edition buttery marvel that captures the essence of summer with its fresh flavors. Featuring the delightful combination of Haskap and butter, this treat pays homage to the recurring Marble Butter Sandwich series that was successfully launched in spring with a strawberry twist.

Key Features:
1. Rich and cake-like texture: The marble mix of dairy products and Haskap creates a distinctive flavor profile, where each bite reveals new tastes by mixing the fresh fruit directly into the cream.
2. Black cocoa cookies: Highlighting the sweet and tangy notes of Haskap alongside the buttery goodness, the black cocoa cookies perfectly sandwich this decadent cream, creating a more harmonious overall experience.

Note: Purchase limits may be imposed during the sale hours of 10:00 AM to 4:30 PM.

Haskap Jewelry Nouveau Assortment

• - Price: 2,500 yen (tax included) for 6 pieces, requires refrigeration, shelf life of 30 days.
• - Sourced from three distinct regions—Chitose, Atsuma, and Furano—this specially crafted mix captures the true essence of a one-time annual product. Each piece showcases the unique tastes of Haskap jams, embodying the producer's heartfelt effort.

Engaging with Nature's Flavor Profile

The finest Haskap fruit thrives in the short yet demanding summer of Hokkaido. With temperatures dipping as low as -30 degrees Celsius during winter, these fruits build a robust character capable of enduring harsh conditions, leading to their vibrant sourness and deep aftertaste. Each growing season contributes to subtle differences in flavor depending on local climates and soil conditions. This is why the Haskap existing today is not just a fruit; it's a testament to its environment and the meticulous care of dedicated farmers who harvest it by hand.

What is Haskap?

Haskap, known as the purple berry of colder regions, holds a special place in the hearts and palate of those who enjoy its sweet yet tangy flavor. This beloved fruit is often transformed into jams and desserts, making it a popular souvenir from Hokkaido. Additionally, July 7 has been officially designated as Haskap Day since 2021 to help raise awareness of this unique fruit.

Join us and embrace a slice of Hokkaido's treasures at Mori Moto's pop-up store in Shibuya for an unforgettable summer experience from July 23 to 29, 2026. Don’t miss this chance to indulge in the spectacular world of Haskap Jewelry!

For more information, visit the official Mori Moto website: Mori Moto Official

Event Details

• - Brand: Mori Moto
• - Venue: Tokyu Food Show Edge, Shibuya Scramble Square, 1st floor
• - Address: 2-24-12 Shibuya, Shibuya Ward, Tokyo, Japan
• - Operating Hours: 10:00 AM to 9:00 PM
• - Customer Service: Mori Moto Customer Support Center, 0120-24-4181 (Monday to Friday 9:00 AM to 5:00 PM)