Introducing the First Multifamily Fraud Prevention Alliance with Identity Verification Innovations
In an unprecedented step towards enhancing safety in the multifamily housing sector, 100 has launched the first-ever Fraud Prevention Alliance, integrating innovative identity verification solutions as a pivotal part of its mission. This alliance converges industry leaders and innovators, leading to a transformative approach in addressing the troubling rise of identity fraud within rental housing. The new partnership welcomes CLEAR, a key player in identity verification, along with prominent voices from notable firms including NMHC Top 50 leaders like Asset Living, Knightvest Residential, and RAM Partners.
The statistics surrounding identity fraud reveal a distressing trend: the 2024 NMHC Rental Survey indicates that a staggering 70% of property operators have dealt with incidents of identity theft over the past year. Such occurrences lead to dire consequences, including property damage and heightened safety anxieties for communities. Russell Church, Executive Vice President at RAM Partners, highlights the urgent need for a united front against such systemic threats. "Fraud is no longer an isolated risk—it's a systemic threat that requires an industry-wide response," he states, emphasizing the importance of collaboration to foster trust and safety across all rental properties.
Central to this groundbreaking alliance is the launch of VERIFIED, a cutting-edge product that seamlessly integrates CLEAR's reliable identity verification technology into existing property management systems. This new solution not only ensures that every individual entering a property—be they residents, vendors, or guests—is accurately authenticated, but it also leverages biometric verification, secure data checks, and encrypted credentials. Caren Maio, CEO and Co-Founder of 100, advocates for the necessity of more sophisticated security measures, stating, "For too long, multifamily has relied on outdated systems—or worse, gut instinct—to decide who gets on-site." With VERIFIED, property managers gain access to a single, trusted pathway for community security, empowering them to manage risks more effectively.
The launch of this alliance represents more than merely the introduction of new technology. It signifies a commitment to developing a comprehensive playbook for best practices in rental housing. By sharing invaluable knowledge and frameworks, the alliance creates an environment for continual improvement in safety and security standards within the multifamily sector.
As identified by Andres Ricaurte, SVP and Head of Consumer and Financial Services at CLEAR, this collaboration offers an opportunity to revolutionize the rental process by replacing outdated strategies with secure, scalable identity verification methods. Such advancements aim to establish a new benchmark for trust, accountability, and residents’ safety in rental properties.
The alliance plans to support its mission continually by equipping operators with the essential tools and guidance needed to protect both residents and investment assets effectively. With CLEAR's specialization in privacy-driven innovations and 100’s focus on countering multifamily fraud, this coalition is set to lead the way toward a more secure future in community access.
As the FRAUD PREVENTION ALLIANCE kicks off, individuals and organizations interested in learning more about the VERIFIED product can visit get100.com/verified.
This groundbreaking initiative not only prioritizes community safety but also exemplifies how collaboration within the industry can foster innovative solutions to prevalent challenges, ultimately transforming the multifamily rental landscape for the better. As operators embrace recently launched technologies and frameworks, the anticipation for reduced fraud risks and enhanced safety becomes a shared goal across the newly formed alliance, establishing trust as a foundational principle for future interactions in rental housing.
About 100: 100 is a real estate technology company that is revolutionizing the rental application and screening process within the multifamily industry. By harnessing advanced fraud prevention technology, 100 aims to eradicate discrepancies and streamline the rental process for enhanced efficiency and accuracy. To learn more about their innovative strategies and offerings, please visit get100.com.
The statistics surrounding identity fraud reveal a distressing trend: the 2024 NMHC Rental Survey indicates that a staggering 70% of property operators have dealt with incidents of identity theft over the past year. Such occurrences lead to dire consequences, including property damage and heightened safety anxieties for communities. Russell Church, Executive Vice President at RAM Partners, highlights the urgent need for a united front against such systemic threats. "Fraud is no longer an isolated risk—it's a systemic threat that requires an industry-wide response," he states, emphasizing the importance of collaboration to foster trust and safety across all rental properties.
Central to this groundbreaking alliance is the launch of VERIFIED, a cutting-edge product that seamlessly integrates CLEAR's reliable identity verification technology into existing property management systems. This new solution not only ensures that every individual entering a property—be they residents, vendors, or guests—is accurately authenticated, but it also leverages biometric verification, secure data checks, and encrypted credentials. Caren Maio, CEO and Co-Founder of 100, advocates for the necessity of more sophisticated security measures, stating, "For too long, multifamily has relied on outdated systems—or worse, gut instinct—to decide who gets on-site." With VERIFIED, property managers gain access to a single, trusted pathway for community security, empowering them to manage risks more effectively.
The launch of this alliance represents more than merely the introduction of new technology. It signifies a commitment to developing a comprehensive playbook for best practices in rental housing. By sharing invaluable knowledge and frameworks, the alliance creates an environment for continual improvement in safety and security standards within the multifamily sector.
As identified by Andres Ricaurte, SVP and Head of Consumer and Financial Services at CLEAR, this collaboration offers an opportunity to revolutionize the rental process by replacing outdated strategies with secure, scalable identity verification methods. Such advancements aim to establish a new benchmark for trust, accountability, and residents’ safety in rental properties.
The alliance plans to support its mission continually by equipping operators with the essential tools and guidance needed to protect both residents and investment assets effectively. With CLEAR's specialization in privacy-driven innovations and 100’s focus on countering multifamily fraud, this coalition is set to lead the way toward a more secure future in community access.
As the FRAUD PREVENTION ALLIANCE kicks off, individuals and organizations interested in learning more about the VERIFIED product can visit get100.com/verified.
This groundbreaking initiative not only prioritizes community safety but also exemplifies how collaboration within the industry can foster innovative solutions to prevalent challenges, ultimately transforming the multifamily rental landscape for the better. As operators embrace recently launched technologies and frameworks, the anticipation for reduced fraud risks and enhanced safety becomes a shared goal across the newly formed alliance, establishing trust as a foundational principle for future interactions in rental housing.
About 100: 100 is a real estate technology company that is revolutionizing the rental application and screening process within the multifamily industry. By harnessing advanced fraud prevention technology, 100 aims to eradicate discrepancies and streamline the rental process for enhanced efficiency and accuracy. To learn more about their innovative strategies and offerings, please visit get100.com.
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