Denis Le Vot Takes the Helm as President and CEO of BRP Inc.

BRP Names Denis Le Vot as New President and CEO

BRP Inc., a leading name in the powersport solutions sector, officially announced the transition in leadership with Denis Le Vot stepping in as the new President and Chief Executive Officer (CEO) starting February 1, 2026. This significant appointment follows the retirement of José Boisjoli, who has dedicated over three decades to BRP, including 22 years as CEO.

A New Era for BRP

Barbara Samardzich, the Lead Independent Director, expressed excitement about Le Vot joining the company. She noted his impressive three-decade career in the automotive industry, highlighting the valuable insights he will bring to BRP’s strategy and operations. With a strong understanding of market dynamics, particularly in powersport and automotive sectors, Le Vot is poised to enhance BRP's innovative capabilities and drive sustainable growth.

Le Vot’s Vision

In his statement, Denis Le Vot expressed gratitude for the trust bestowed upon him by the board and excitement to embark on this new journey. He believes BRP has a solid foundation for future growth and is renowned for its technological prowess and groundbreaking designs in the industry. Le Vot aims to work closely with teams to provide exceptional customer and dealer experiences, further establishing BRP's leadership in the powersport market.

An Experienced Leader

Denis Le Vot's background is extensive and varied, having held various leadership roles across different regions, including France, Russia, and the USA. He began his career with the Renault Group in 1990 and climbed up the ranks through various marketing, sales, and service positions. His international perspective is expected to be instrumental in further expanding BRP's global presence. Before joining BRP, he was the Executive Vice President and Chief Executive Officer of Dacia, significantly contributing to Renault’s strategic objectives.

Reflecting on the Transition

As José Boisjoli prepares to retire, he reflects on BRP's significant growth since its inception as a spin-off from Bombardier Inc. Boisjoli is confident that Le Vot's leadership will maintain BRP's trajectory towards success. Boisjoli's legacy is highlighted by the transformation of BRP into a publicly-traded, premier global OEM in the powersport industry, a testament to his impactful leadership.

Looking Forward

Pierre Beaudoin will become chair of the board effective February 1, 2026, ensuring a smooth leadership transition for BRP. The combined experience of the new leadership team is expected to drive the company's strategic plan, known as M28, aimed at long-term growth and maintaining BRP's position as a leader in the powersport industry.

As BRP enters this new chapter under Denis Le Vot's leadership, the industry and stakeholders will be keenly watching how his experience and vision will further enhance BRP's market position.

Conclusion

With a robust background in managing global networks and a visionary approach, Denis Le Vot's leadership is anticipated to not only steer BRP towards new horizons but also redefine customer experiences in the powersport marketplace. BRP's commitment to innovation and excellence continues under this new leadership, promising a bright future ahead.