#Japan #Tokyo #Public Relations #Dentsu PRC #PRism Insight

Dentsu PRC Introduces Improved Features for PR Effectiveness

Dentsu PR Consulting Co., Ltd., headquartered in Minato, Tokyo, has announced enhancements to its public relations measurement tool, PRism Insight. This tool is designed not only to measure media exposure for companies and brands but also to estimate potential audience reach and article view counts, effectively visualizing the tool's impact on key business metrics. On October 1, 2026, Dentsu will release two new features requested by its clients: an automated press release summarization function and an email distribution feature.

About PRism Insight

PRism Insight stands out by offering unique metrics such as “Reach Points” and “Virtual Page Views,” providing a deeper understanding of the value of PR efforts beyond sheer exposure numbers. This model aims to help businesses gauge the overall effectiveness of their communications strategies.

Website for more information: PRism Insight

With the introduction of new capabilities, the company has also improved the user interface and operational usability of the tools, ensuring a more seamless user experience. The launch will coincide with an online webinar scheduled for October 14, 2026, where Dentsu will introduce the new features and demonstrate their applications.

New Features Overview

1. Automated Press Release Summarization Function

This feature automatically aggregates articles published after a press release is distributed, organizing them neatly by the original release. Businesses can effectively measure the extent of their communication on various platforms and understand how their messages resonate with the target audience.

2. Email Distribution Function

The email distribution feature offers businesses reports summarizing media exposure for both their organization and benchmark companies. This allows for monitoring of significant media coverage without needing to log into the software, thereby assisting in tracking daily media activities efficiently. It also allows for alerts to be set up when there is a sudden increase in exposure, keeping PR teams informed in real-time.

Upcoming Webinar to Introduce New Features

Dentsu will host an online webinar tailored for PR professionals to present the tool's updates and walk through the functionalities of the newly added features. Interested parties, whether existing users or those considering the tool, are encouraged to join.

Webinar Details

• - Title: PRism Insight New Features Webinar
• - Format: Online
• - Date: October 14, 2026
• - Time: 12:00 PM - 12:30 PM
• - Cost: Free
• - Registration: Sign Up Here

Note: Pre-registration is required. Participants will receive a viewing URL after signing up.

PRism Insight Overview

• - Name: PRism Insight
• - Launch of New Features: October 1, 2026
• - Basic Fee: 200,000 yen initial cost, 120,000 yen monthly usage fee (excluding tax)
• - Contact: Dentsu’s Data Strategy Division - PRism Insight (Email: [email protected])
• - Prices listed are before tax. The new feature additions do not alter the existing basic fee.

About Dentsu PR Consulting

Dentsu PR Consulting specializes in PR services within the Dentsu Group, having supported various clients ranging from companies to governmental bodies since its inception in 1961. With a focus on reputation management through data analytics, the company thrives on providing insights-driven content and optimal information distribution strategies to contribute to social innovation. Dentsu PR Consulting has won accolades such as the 'Japan Consultancy of the Year' in 2009 and 2015 and the 'North Asia Consultancy of the Year' from PRovoke Media in 2018, marking its excellence in the PR field.