Fashion Show Featuring Innovative Adult Diapers at EXPO 2025 in Osaka

Fashion Show Featuring Innovative Adult Diapers at EXPO 2025

On June 24, 2025, the O-MU-TSU WORLD EXPO took place at the EXPO 2025 in Osaka, offering a unique twist on fashion with adult diapers taking center stage. This event was organized by the Japan Welfare Medical Fashion Association and presented an exciting collection titled the "Future Diaper Collection," featuring three innovative designs from Daio Paper’s acclaimed adult diaper brand, Attento.

The O-MU-TSU WORLD EXPO aimed to engage participants from diverse backgrounds by making diapers a relatable and enjoyable topic. Showcasing 31 unique designs, the event featured a fashion show where 31 models proudly walked the runway. These designs were not just functional; they were modern, stylish, and aimed to eliminate the stigma often associated with adult diapers.

The Future Diaper Collection

Attento's participation in the event highlights its commitment to creating adult diapers that are comfortable and aesthetically pleasing. The promising collection included three standout designs:

1. Denim-Inspired Long Adult Diaper: This design features a denim look, making it possible to wear openly as outerwear instead of being relegated to inner use. The attention to detail, such as the back pocket and yellow stitching, makes it a fashionable choice for adults.

2. Black Adult Diaper with Frills: Combining style with comfort, this sleek black diaper is adorned with cute frills that lend it a fashionable air while still being practical. Feedback from models highlighted its comfort and fit, likening it to trendy shorts suitable for casual outings.

3. Burgundy Leather Trim Adult Diaper: Aimed at resembling ordinary undergarments, this diaper features a burgundy color and stylish leather accents. It was designed with user convenience in mind, allowing for swift changes without unnecessary hassle.

Collaborative Efforts

Daio Paper has been diligently working since 2020 to redefine adult diapers as "adult paper pants,” striving for a future where using such products is deemed fashionable and socially acceptable. The involvement in the O-MU-TSU WORLD EXPO stems from the vision of creative producer Kei Hirabayashi, who emphasizes the need to change perceptions surrounding diapers, aiming to infuse pride into their use across cultures.

Getting There

The O-MU-TSU WORLD EXPO was not only an exhibition of innovative designs but also a platform for discussions and awareness regarding adult diaper use, showing how they can align with modern living trends. Opening up this dialogue is crucial in a society where many feel compelled to hide such essentials.

Final Thoughts

Attento’s designs aim to shatter preconceived notions about adult diapers. Through creative design and strategic collaborations showcased at EXPO 2025, Daio Paper is taking strides to normalize and celebrate the use of adult diapers. As they prepare to enter their 45th year, Attento promises to continue pushing boundaries to enhance functionality and elevate the brand's image.

Looking Ahead

With a blend of artistry and practicality, the Future Diaper Collection at O-MU-TSU WORLD EXPO is poised to change the narrative around adult diapers. Attento encourages individuals to explore their range and embrace a future where comfort and style coalesce seamlessly at any stage of life.