#Tokyo #CosmoLab #Senior Insights #Respect-for-the-Aged

Understanding Seniors' Preferences on Respect-for-the-Aged Day

In a recent survey conducted by CosmoLab, a marketing platform focused on seniors, important insights were uncovered regarding the gift-giving practices on Respect-for-the-Aged Day in Japan. The study targeted individuals aged 50 and over, diving deep into their thoughts on aging, living conditions, and preferences for gifts, revealing significant insights into the values and daily realities of the senior demographic.

Key Findings from the Survey

1. Gift-Giving Habits Are Not Well Established

Surprisingly, over half (54.8%) of the respondents reported never having received a gift on Respect-for-the-Aged Day. This suggests that the tradition of gift-giving among families may not be widespread, pointing towards significant personal variations in family relationships and intergenerational exchanges. Many seniors in the survey expressed a limited opportunity to receive special gifts from their families.

2. Preference for Practicality and Experiences

When asked about desirable gifts, the majority favored the idea of receiving