URTH Unveils New Professional Camera Accessories at CP+ 2026

URTH to Showcase New Products at CP+ 2026

The Australian camera accessories brand URTH is set to participate in the renowned camera and visual festival, CP+ 2026, taking place from February 26 to March 1, 2026, at Pacifico Yokohama. This marks URTH's second appearance at the event, which has grown into one of Japan's largest photo exhibitions. At CP+ 2026, URTH will expand its booth and unveil its new professional filter lineup and camera straps, following the positive feedback and success it received during its first appearance at CP+ 2025.

URTH, founded in 2014, has rapidly gained recognition since entering the Japanese market in February 2025. The brand is known for its commitment to sustainability, exceptional design, and functionality, offering a diverse range of camera accessories, including lens filters, adapters, and backpacks. Photographers of all levels appreciate URTH products for their quality and utility, helping them capture fleeting moments in their travels.

CP+ 2026 Event Details

Throughout the exhibition, visitors can engage directly with URTH's Global Sales Manager, Poppi Kuropatoff, and Nico Piccardo, who will be available for questions. Attendees are encouraged to interact with the new products and hear detailed explanations from the brand representatives. This interactive experience is designed to enrich the understanding of URTH's offerings and foster connections with fellow photography enthusiasts.

- Dates: February 26 to March 1, 2026
- Location: Pacifico Yokohama, Hall D42
- Official CP+ Website: CP+ Official Site

Special Photo Walk Event in Tokyo

In addition to its exhibition, URTH will also host a free photo walk event on February 23, 2026, in Yurakucho, Tokyo. This engaging experience will be led by well-known photographers Ulysses Aoki and Luuvu Hoang, who aim to create an inclusive atmosphere for participants to connect through photography.
This informal photo walk encourages attendees to capture the essence of Tokyo through their unique perspectives, allowing seasoned photographers and beginners alike to enjoy a creative and relaxed experience. Participants will look for small details and candid moments throughout the city, fostering creativity and connection among like-minded individuals.
At the end of the photo walk, there will be a giveaway of URTH products.

Event Details:

- Name: Urth: Tokyo Photo Walk with Ulysses Aoki & Luuvu Hoang
- Date: February 23, 2026, 15:00 - 17:00
- Meeting Point: In front of Yurakucho Marui
- Location: Chiyoda City, Tokyo
- Registration: Free registration is required at Event Registration

Note: All experience levels are welcome. Participants should bring their preferred camera equipment and register in advance due to limited space.

About URTH

URTH was established in Byron Bay, Australia, in 2014, focusing on high-quality photography accessories designed for photographers who refuse to compromise on their art. The philosophy of URTH centers on the belief that photography deepens one’s experience of life and connects individuals to the world around them. Each product is thoughtfully designed with both performance and durability in mind, aimed at helping photographers capture the moments that matter.
Moreover, URTH prioritizes environmental sustainability, allocating a portion of its revenue to forest regeneration projects. With each purchase, trees are planted, contributing to its mission of creating eco-conscious products that resonate within the photography community worldwide.
Explore URTH's product range including adapter carries and magnetic lens filters

About Modernity Co., Ltd.

Modernity Co., Ltd. embraces the concept of “DESIGN MEETS TECHNOLOGY,” curating products with advanced design and functionality from around the world to enhance quality living.