#Thailand #Bangkok #Valuedesign #Kayaki #seafood grill

Valuedesign Launches Mobile CRM for Kayaki

Valuedesign, a subsidiary of Peak Cloud Holdings and a prominent player in the cashless services sector, has expanded its footprint in Thailand by providing mobile CRM services to "Kayaki," a popular seafood grill restaurant. This strategic move is part of Valuedesign's continued efforts to innovate and enhance the dining experience across Southeast Asia.

Based in Bangkok, Kayaki is more than just a seafood grill; it's part of Thailand's first hand-rolled sushi brand, "Kanori." This restaurant specializes in serving fresh seafood that can be enjoyed both as sashimi and grilled, ensuring that customers experience the best of both culinary worlds. Valuedesign aims to leverage its expertise to strengthen Kayaki's customer engagement and retention through a tailor-made mobile CRM platform.

Valuedesign has a robust history of offering the "Value Card" service, which allows retail and dining establishments to issue their own electronic money. This service has seen remarkable success in Japan, India, and Thailand, with over 120,000 establishments currently utilizing its capabilities. The introduction of CRM tools linked with the LINE app allows restaurants like Kayaki to manage customer profiles efficiently and tailor promotional strategies to meet specific demographic needs. This approach is crucial for attracting and retaining customers in a highly competitive environment.

As of May 2025, Valuedesign has expanded its services to around 830 establishments across Thailand, indicating a rapid growth in its CRM installations and a positive reception in the market.

The newly implemented mobile CRM system at Kayaki is designed to promote return visits starting from September 1, 2025. Under this system, guests will earn one point for every 1000 Thai Baht spent, contributing towards their membership status. The program also includes tiered membership options:

• - White Card: 0-29 points
• - Black Card: 30 points and above

This incentivization not just helps in tracking customer engagement but also cultivates loyalty by recognizing and rewarding frequent diners.

The name "Kayaki" itself is a nod to Japanese culture, deriving from the word for grilled fish. The owners, inspired during a trip to Japan, sought to replicate the unique dining experience they encountered, where dishes are served one at a time, akin to a traditional Japanese restaurant setting. The focus at Kayaki is on utilizing the best cooking techniques to bring out the flavors in their seafood offerings.

As the demand for quality seafood and unique dining experiences continues to rise in Thailand, Kayaki aims to establish itself as a leader within the culinary scene while harnessing the innovative CRM solutions provided by Valuedesign. This collaboration is expected to empower the restaurant further by personalizing marketing efforts, enhancing customer interactions, and ultimately creating a more satisfying dining experience.

For more information about Kayaki and their offerings, visit their Instagram page for updates.

Company Overview: Valuedesign

Valuedesign was established in July 2006 and has since been at the forefront of integrating cashless payments with comprehensive marketing strategies. Their headquarters are located in Tokyo, Japan, with a focus on:

• - Issuing proprietary brand electronic money through the "Value Card"
• - Developing customized apps equipped with unique payment features
• - Ensuring seamless integration with major QR code payment services
• - Providing SaaS solutions to enhance marketing efficacy
• - Offering digital gifting services via email and social media

Valuedesign continues to push the boundaries of what cashless services can achieve in both the retail and dining industries, establishing a benchmark for innovative customer relationship management in the era of digital transformation.