#Japan #convenience store #7-Eleven #Sapporo

New Store Launch in Sapporo

On July 11, 2025, at 7 AM, a new 7-Eleven store will officially open in the Chuo Ward of Sapporo, Hokkaido. Operated by Seven-Eleven Japan Co., Ltd., headquartered in Chiyoda, Tokyo, this store reflects the company's commitment to adapting to the evolving needs of society while addressing local issues. The Minami 7-Jo store is part of the broader 'Hokkaido Project' initiated in March 2023, which focuses on offering products that resonate with the unique cultural and social context of the region.

With the continuous diversification of consumer demands, 7-Eleven aims to deliver fresh value in its offerings. Recognizing that different regions have varying necessities, this new store will leverage local insights to curate a range of products that cater specifically to Hokkaido’s way of life. This includes exploring new selling strategies and product assortments that align with regional customs and challenges. The company intends to run various tests in the Minami 7-Jo store, using these results to inform expansion strategies in different regions and market zones.

Store Vision of the Hokkaido Project

The Hokkaido Project envisions each store as a community-centric establishment, transitioning from a one-size-fits-all approach to a tailored local shopping experience. The project encompasses several core objectives:

• - Diverse Offerings: Moving beyond standardized formats to provide a range of products that meet local demands.
• - Regional Leadership: Using Hokkaido as a model to tackle challenges and inspire innovative solutions that can be replicated elsewhere.
• - Community Engagement: Encouraging proactive thinking and action to foster an environment of innovation.

Overview of Minami 7-Jo Store

• - Store Name: 7-Eleven Minami 7-Jo
• - Location: 11-2-7 Minami 7-Jo Nishi, Chuo Ward, Sapporo, Hokkaido
• - Opening Date: July 11, 2025
• - Floor Space: Approximately 194 square meters
• - Inventory: About 5,300 items

Localized Product Selection

In Hokkaido, where residents commonly shop in bulk due to a car-centric lifestyle, the new store intends to serve as a multi-purpose outlet, similar to supermarkets. This includes expanding its offering of baby products, fresh produce (available in various temperature conditions), barbecue and camping gear, as well as a range of frozen foods and essential cooking ingredients that reflect local preferences.

Additionally, with a surge in inbound tourism, the Minami 7-Jo store will feature items popular among tourists and catering to visitors' souvenir shopping needs, effectively meeting both domestic and foreign demands. The goal is to ensure that 7-Eleven Minami 7-Jo provides an exemplary assortment tailored to local preferences through ongoing testing and product assessments.

Response to Community Shopping Needs

• - Dedicated Produce Section: Addressing local dietary habits by improving the assortment of vegetables and fruits.
• - Expanded Frozen Food Section: Incorporating local favorites like frozen meats, desserts, and consumer goods tailored for families.
• - Baby Goods: A dedicated section for baby products in partnership with leading local brands.
• - Camping Gear and Snacks: Enhancing product diversity to cater to family outings and recreational needs.

Emphasizing Hokkaido's Culinary Heritage

The Minami 7-Jo store will celebrate Hokkaido’s rich culinary traditions by stocking essential local condiments and instant ramen products, drawing attention to the area's renowned ramen culture. Furthermore, as the trend of smaller households rises, the store will implement more convenient and smaller-sized product options.

In the spirit of innovation, the store will also launch its 'Seven Café Bakery,' featuring freshly baked goods, and offer unique products such as soft-serve ice cream made in-house—a Hokkaido first. To enhance customer convenience, a ticketing machine for counter orders will be introduced.

A New Shopping Experience

Through the lens of community empowerment and enhanced service, the 7-Eleven Minami 7-Jo aims to provide not only products but also a seamless shopping experience. Future expansions will build on this foundation, facilitating local engagement and fostering sustainable practices in both product offerings and store operations.