#AI Solutions #CTV Advertising #Olyzon

Olyzon's Game-Changing CTV Advertising Platform Launches in the U.S.

Olyzon, a pioneering player in the connected television (CTV) advertising space, has made a significant move by launching its AI-powered advertising platform in the United States. This expansion signifies a major shift in how brands approach digital advertising, particularly in the rapidly evolving landscape of CTV, which has been hailed as the most potent digital marketing channel available today.

At the core of Olyzon's offering are AI-native solutions designed to revolutionize the way brands engage with audiences. This innovative technology seeks to overcome long-standing inefficiencies that have hindered investment in CTV advertising. Brands are now leveraging Olyzon’s advanced capabilities to instigate dynamic actions and make informed media decisions, streamlining processes that were once seen as overly complicated.

AI-Driven Solutions Delivering Results

Olyzon's platform empowers brands by offering real-time control and transparency over their ad campaigns. Unlike traditional advertising technologies that cater to waning channels like display ads, Olyzon provides sophisticated mechanisms to optimize reach strategies across premium programming. The platform is equipped to curate the finest moments for ad placements and strategize the sequencing of advertisements, ensuring that every dollar spent is maximized for effectiveness.

This transition to Olyzon’s platform is already showing promising results for some of the world’s leading brands. For instance, Laura Danzer, Senior Global Media Manager at luxury brand LOEWE, remarked on the advantage of Olyzon's technology, asserting, "Olyzon's AI-driven approach gives us confidence that our investments are reaching the right audiences, in the right moments."

Similarly, representatives from Nissan have cited Olyzon's impactful capabilities in capturing audience attention through immersive ads, while also providing insights to gauge the effectiveness of their advertising strategies. This underscores Olyzon's commitment to not just deliver ads but to engage users in a meaningful way.

A Strategic Move to Scale Operations

Relocating from France to New York, Olyzon CEO and co-founder Jules Minvielle is at the helm of this strategic expansion. With a robust background in growing adtech companies, Minvielle expresses that despite the influx of digital screens, television remains a powerful medium for brands to connect with vast audiences. He emphasizes that Olyzon was meticulously crafted to address the challenges in current CTV advertising, making the process more efficient and transparent.

“Our focus is on transforming the CTV landscape through innovative solutions that automate media planning and creative activations,