#Japan #Shibuya #SAM’U #K #&TEAM

K from &TEAM Becomes Brand Ambassador for SAM’U

In a groundbreaking announcement, SAM’U, the popular Korean skincare brand, has appointed K from the global group &TEAM as its first-ever solo brand ambassador. This move marks a significant step for both K and SAM’U as they aim to connect deeply with their audience through shared values of empathy and trust, which are central to the brand's philosophy.

Founded by Sam Sic Cosmetic Japan, SAM’U emphasizes its commitment to addressing various skin concerns faced by young people today, including acne, excess oil, and enlarged pores. In line with this mission, K brings a fresh and relevant voice to the brand, exemplifying the beauty that comes with authenticity and sincerity. His overwhelming talent and charming persona have captivated fans across different generations, making him a relatable and aspirational figure.

Special Campaign Details

To celebrate this collaboration, SAM’U will launch a variety of marketing initiatives, including a special visual campaign featuring K on its official website, and the debut of a limited-time POPUP store. Fans can expect to see K in an exclusive promotional video produced in partnership with the art fashion magazine MAPS JAPAN. Notably, K will grace the digital cover of MAPS’ May issue, furthering his visibility within the beauty sector.

Additionally, a special movie that captures the essence of SAM’U’s new key products—the Galacto Pore Oat Toner and the Galacto Pore Serum—will be unveiled. This is crafted to showcase the gentle pore care these products offer, presenting an ideal solution for youthful skin looking for hydration and clarity.

Watch the Special Movie Here

K’s Message to Fans

In a heartfelt message regarding his new role, K expressed his excitement for the opportunity to represent a brand he genuinely loves:
“Hello! It’s K. I’m truly honored to represent SAM’U, a brand I use regularly in my daily routine. We’re working on exciting events together, so stay tuned for more!”
His words reflect the authentic connection he intends to foster with the audience, reaffirming SAM’U's devotion to listening to its customers' needs and desires.

Product Spotlights

The focus of this partnership will be on the Galacto Pore product line, which has gained attention for its effective yet gentle formulation.

• - Galacto Pore Oat Toner (180ml) - Priced at ¥2,420, this toner utilizes bubbles to deliver oxygen and clear skin, enhancing smoothness and luminosity.
• - Galacto Pore Serum (40ml) - Retailing for ¥2,970, this serum combines AHA, BHA, and PHA to address pore concerns gently while ensuring a refreshing texture without greasiness.

As both parties embark on this new journey, the collaboration aims to provide tangible skincare solutions that inspire confidence and promote a sense of well-being. SAM’U's determination to focus on emotionally resonant skincare will continue to evolve, nurturing both the skin and the heart.

Keep an eye out for updates, new product launches, and special events from SAM’U on their official website and social media channels!