How NI Consulting's Sales Force Assistant Enhances Sales Performance with GenAI Integration

Enhancing Sales with the Sales Force Assistant

In the rapidly evolving world of sales, efficiency and accuracy are paramount. Recognizing this need, NI Consulting Corporation, headquartered in Minato-ku, Tokyo, is set to upgrade its Sales Force Assistant system with the new "SFA GenAI Option". This innovative feature is poised to officially launch on September 25, 2025, heralding a new era for sales professionals.

What is the Sales Force Assistant?

The Sales Force Assistant is a robust sales support system that helps sales representatives manage customer interactions effectively. By documenting daily activities, the system aids in customer management, deal history tracking, claim management, and much more. Leveraging the accumulated data, the assistant provides personalized insights through an "AI Secretary" that supports sales activities. This system has evolved significantly since its inception in the early 1990s, transitioning from paper-based reports to a comprehensive Sales Force Automation (SFA) solution.

Introducing the GenAI Option

Launched in March 2025, the SFA GenAI Option is designed to streamline various communication tasks within sales teams. The integration of Generative AI enables the system to automate and enhance email correspondence, addressing critical hurdles faced daily by sales professionals. Key features of the new version include:

1. Automatic Email Generation: Sales reps can instruct the system with the key points they want to communicate, and it will generate a professional-looking email in no time. This is particularly useful for quickly crafting proposals and inquiries.

2. Content Refinement: The system offers capabilities to proofread and improve the generated text, ensuring that it conveys the intended message effectively.

3. Email Summarization: Long emails or lengthy discussions can be summarized succinctly, enabling sales representatives to grasp essential details without sifting through excessive information.

4. Translation Services: The GenAI integration provides automatic translation of incoming emails written in foreign languages, such as English to Japanese, facilitating quick responses.

5. Response Generation: This feature allows for automatic replies pre-set with Yes or No responses, significantly reducing the time spent pondering over responses and enhancing overall productivity.

Moreover, users can customize the email style (formal or casual) and adjust the length according to the situation and recipient, adding a layer of flexibility.

Automated Communications with Clients

As an additional feature, the Sales Force Assistant can refer to the registered deal timelines and histories to automatically generate reminder and thank-you emails. This functionality addresses the often-overlooked follow-ups and enhances customer relationship management.

The Vision Behind NI Consulting

Founded in March 1991, NI Consulting continues to lead in developing consulting packages aimed at driving digital transformation (DX) at an affordable price. Their consulting and technological innovations serve over 16,000 companies nationwide, reinforcing the value of their products across different industries and sizes. The Sales Force Assistant is not just a tool; it's a transformational approach to sales management.

The upcoming upgrade represents NI Consulting’s ongoing commitment to improving the user experience and effectiveness of sales teams throughout Japan.

Availability and Pricing

The SFA GenAI Option will be available from September 25, 2025, with pricing starting at ¥3,000 per user (excluding tax) for the cloud version. It should be noted that a contract for the Sales Force Assistant is required for access to this exciting new feature.

For further details about the Sales Force Assistant and the new GenAI Option, please visit Sales Force Assistant Website. NI Consulting continues to blend technological innovation with strategic consulting, ensuring that their clients stay ahead in today's competitive market.