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INNISFREE Unveils New Single-Use Gel Mask

INNISFREE, a popular active skincare brand from Amorepacific Japan, has announced the launch of a limited edition single-use gel mask, the Retinol PDRN Advanced Mask (single pack). Slated for release on September 1, 2025, this new offering is part of the brand's highly successful series that debuted in April 2025, which has seen robust sales performance.

Growth of Japan’s Sheet Mask Market

Japan's sheet mask market continues to be one of the fastest-growing segments within the beauty and skincare industry, driven by several key factors:

1. Expansion of Home Care Needs: The COVID-19 pandemic has solidified the trend of at-home skincare routines, leading to a surge in demand for convenient sheet masks.
2. Influence of Celebrities and Media: Increasing exposure through social media platforms and magazines, along with endorsements from beauty experts and influencers, has helped embed the habit of using sheet masks into daily routines, accelerating repeat purchases.
3. Rise in Inbound Tourism: As inbound travel recovers, international tourists are actively purchasing sheet masks, further propelling market growth.
4. Growing Men's Skincare Market: There is an increasing interest in skincare among men aged 20 to 30, leading to growth in the men's beauty segment and a corresponding rise in demand for male-oriented sheet masks.

A recent survey asking how frequently respondents use sheet masks revealed that 30% stated they use them almost daily. Among 72 staff members from INNISFREE, 29% reported the same, indicating a shift in user habits from occasional special care to a daily skincare staple.

Moreover, when asked about the typical quantity of sheet masks they use, 57% of respondents preferred the single-use option. Reasons included wanting to sample products, tailoring selections to their skin condition, convenience for travel, and gift potential. Meanwhile, larger quantities attracted users with desires for daily use and cost-effectiveness.

Survey Insights

• - Target: Staff members of INNISFREE
• - Method: Internal company survey
• - Valid Responses: 72

Features of the Retinol PDRN Advanced Mask

This innovative gel mask is developed with insights from aesthetic treatments in Korean beauty clinics and promises to provide radiant and plump skin.

1. Powerful Dual Effect of Retinol and PDRN

The mask includes three types of retinol and PDRN derived from Jeju green tea, delivering moisture and rejuvenation deep into the skin layers.

2. Gel Texture for Enhanced Adherence

Crafted from a highly flexible gel material, the mask adheres closely to the skin, ensuring deep penetration of skincare ingredients while maintaining optimum hydration levels.

3. Eco-Conscious and Skin-Friendly

The product features a unique formula that is fragrance-free, colorant-free, and certified vegan, demonstrating INNISFREE’s commitment to sustainability and skin health.

Developed with seaweed-derived alginate, the mask provides a luxurious feel and retains a greater amount of serum than typical masks – swelling to over 1.5 times their original thickness while remaining soft and skin-friendly.

About INNISFREE

As a brand founded in the year 2000, INNISFREE is dedicated to creating an active skincare line that harnesses the powerful benefits of nature, particularly through tea leaves cultivated on Jeju Island. With a focus on sustainable and clean beauty, the brand has gained global acclaim among consumers seeking effective natural skincare solutions.
Notably, INNISFREE holds the 'Beauty Without Bunnies' certification from PETA and actively contributes to sustainability efforts, including donations to environmental initiatives.

For more information on INNISFREE and its offerings, visit their official website, or follow them on Instagram, X, and TikTok.