ITG's Strategic Move into North America with PureRed Acquisition Expands Content Offerings

ITG's Global Expansion: A New Era in Content Solutions

Inspired Thinking Group (ITG), a pioneer in AI-driven, agile content solutions, has taken a monumental step forward by acquiring PureRed. Based in the United States, PureRed has established itself as a key player in omnichannel content and technology, serving renowned clients like Microsoft, Kroger, and Walgreens. This acquisition signifies ITG's commitment to enhancing its presence in North America and further developing its innovative content marketing strategies.

A Year of Growth and Recognition

Over the past year, ITG has experienced significant growth. Its innovative marketing technology, Storyteq, was recognized for its excellence, earning a spot as a Leader in both the Gartner® Magic Quadrant™ for Content Marketing Platforms 2024 and Digital Asset Management 2025. Notably, ITG stands out as the only vendor to achieve Leadership recognition in both categories. The company has also strengthened its partnerships with well-known global brands such as Samsung, Heineken, KFC, Jaguar Land Rover, and Comcast.

Global CEO Andrew Swinand, formerly of Publicis Groupe Creative US and Leo Burnett, stated, “ITG is already well-regarded in the UK and Europe for our agile and Halo content strategy. Our expansion into the US with PureRed is an exciting moment, allowing us to introduce our unique content solutions to a broader audience.” This acquisition isn't just about expanding geographically; it’s pivotal for delivering scalable content solutions to major brands while fostering a positive organizational culture.

Welcoming PureRed to the ITG Family

With the acquisition of PureRed, ITG adds a remarkable talent pool of over 500 skilled marketing professionals to its already impressive workforce, which now surpasses 2,000 employees. This move significantly strengthens ITG's foothold in the US market. Swinand notes that the growing demand for Halo content in both digital and retail channels has led to an explosion in this market segment. Brands are increasingly seeking tailored solutions to deliver personalized, high-quality content efficiently, both on budget and with speed.

Brian Cohen, the former CEO of PureRed and now the US CEO of ITG, expressed enthusiasm about the merger: “We’ve developed a strong portfolio of clients and a reputation for delivering outstanding content and innovative technology solutions. Partnering with ITG enables us to amplify our impact and provide greater value to our clients. ITG's passion for creativity and operational excellence aligns perfectly with our goals.”

Redefining Content Marketing

Swinand elaborated on the essence of this initiative, stating, “This acquisition is more than just about increasing content output; it’s about unlocking AI's potential in marketing to craft compelling stories for varied user interactions. With PureRed joining ITG, we aim to redefine the industry with a smarter, AI-enabled content strategy.”

Emma Watford, a partner at Bridgepoint, encapsulated the significance of this milestone: “Entering the US market is a pivotal achievement for ITG. PureRed enhances ITG's capabilities and client relationships. Together, they are poised to innovate in the dynamic content marketing landscape, setting new benchmarks for agile, data-driven content delivery.”

ITG: Leading the Future of Content Solutions

Inspired Thinking Group has solidified its reputation as a leading provider of Halo content solutions across the globe. The organization is dedicated to simplifying marketing complexities while creating impactful content for businesses, ultimately driving growth and efficiency. ITG’s clientele includes notable names like Heineken, Samsung, and KFC, and with its innovative Storyteq platform recognized by Gartner, ITG is set to continue its trajectory of success in the global market.