MCT Introduces Innovative Design Approach for Climate Change Adaptation in Business

MCT's New Design Approach for Climate Change Adaptation

MCT, a consultancy firm headquartered in Shibuya, Tokyo, has recently unveiled a groundbreaking design approach aimed at converting climate change adaptation into viable business opportunities. This initiative, titled 'Future Insights for Product Development in the Age of Climate Change,' is aligned with the national campaign '#Let’s Adapt' from the National Institute for Environmental Studies (NIES) and positions MCT as a supportive partner in the realm of climate change adaptation.

The Shift from Mitigation to Adaptation

Traditionally, many businesses have focused primarily on mitigation strategies aimed at reducing carbon emissions. However, with the unfolding complexities and variances of climate change impacts across different regions, predictions based solely on historical data have become increasingly unreliable. This is where MCT's new service steps in, offering a unique perspective on adaptation. Instead of viewing climate change merely as a risk to be managed, MCT encourages companies to see it as an opportunity for growth by addressing the pressing challenges posed by environmental changes.

Comprehensive Design Approach

MCT's approach encompasses several strategic methodologies to uncover insights that are not captured by conventional research methods:

1. Signal Exploration: MCT looks to identify extreme environmental changes occurring worldwide as indicators of future trends in Japan. This involves examining how such shifts may influence future lifestyles and values, and applying the insights to contemporary market strategies.

2. Expert Interviews: By engaging with leading scientists and environmental economists, MCT collates unstandardized scientific knowledge to identify both challenges and profitable opportunities.

3. Extreme User Research: This methodology entails gathering experiences from individuals facing significant issues such as rising sea levels and extreme heat waves. Their adaptation behaviors and emergent needs provide critical data for anticipating market shifts.

4. Future Design Workshops: These workshops are conducted to envision several future scenarios, thereby revealing latent challenges not visible in present-day analyses. The outcomes often lead to the conceptualization of concrete product and service ideas.

Real-World Applications

For instance, one such exploration could revolve around the 'Love Bug' phenomenon recently observed in Seoul, South Korea. This scenario prompts a reconsideration of clothing value—from merely serving aesthetic purposes to becoming integral to skincare as an adaptation to climate conditions.

Free Resource on Climate Change Adaptation Insights

MCT is currently offering a complimentary 'Future Scenario Book,' which presents pairs of climate change adaptation signals and associated market potentials. This resource serves as a guide for companies looking to innovate in response to climate change. It can be accessed here.

Committed to Future Insights

Moving forward, MCT aims to bolster its support for businesses seeking to enhance their resilience to climate change. Through a foundation of future insights, the company strives to help organizations build sustainable competitive advantages in an uncertain future.

About MCT

MCT is committed to human-centered design and customer experience (CX) management, assisting businesses in creating customer value. The firm boasts extensive expertise across a spectrum of domains including service design, product development, CX measurement and improvement, and organizational transformation.

Company Details

- Name: MCT Inc.
- Tokyo HQ: 2-4-11 Jinguumae, Shibuya City, Tokyo 150-0001, Japan
- Osaka HQ: 5-1-60 Namba 5-chome, Chuo-ku, Osaka 542-0076, Japan
- CEO: Hidetaka Shirane
- Website: mctinc.jp
- Services: CX consulting, human-centered design support, organizational transformation support.