#China #Black Friday #Hisense #Smart Home #Qingdao

Hisense Achieves Record International Sales on Black Friday

Hisense, a prominent name in consumer electronics, has recently set a remarkable benchmark with its record-breaking sales during the Black Friday shopping event. This surge can be attributed to the company's strategic focus on large-screen televisions and cutting-edge innovations in the smart home sector.

Outstanding Performance in Large TVs

The global TV market witnessed an impressive performance from Hisense, particularly in the segment of large-screen televisions. The company recorded phenomenal sales figures in key markets during the Black Friday period, underscoring its leadership in the international electronics landscape. In Australia, for instance, sales saw an astonishing increase of 106%, while South Africa celebrated Hisense rising to the top spot in market share through major outlets like MAKRO, OKF, and HIFI. Notably, Germany also reported a staggering growth of 220% year-on-year, with Hisense leading sales on the Amazon platform.

In the United States, a report from Circana highlighted a 94% year-over-year increase, with around 490,000 units sold. This is further evidence of Hisense’s steady rise in the competitive television market. The company's dedication to producing high-end products, particularly its 100-inch TVs, has resonated strongly with consumers globally.

Advancements in Smart Home Technology

In addition to televisions, Hisense’s innovations in smart home technology have garnered significant attention. A prime example is the BCD-522 refrigerator model, which features a smart Wi-Fi mode enabling users to control temperature settings remotely via the ConnectLife app. This model comes with a food inventory system that allows users to track and manage their food items effectively, eliminating concerns about expiration dates through timely notifications.

Such a progressive approach has struck a chord with consumers worldwide, with Germany experiencing record sales for refrigerators, mainly high-end models. France recorded substantial growth in the premium segment, with BCD-522 units fully selling out in the UK. The demand highlights the growing consumer reliance on smart home technologies, with sales of the BCD-522 in France jumping by an impressive 176% year-over-year.

Global Impact and Future Outlook

According to Omdia, Hisense secured the title of the world leader in 100-inch televisions in 2023 and maintained a strong position through the first three quarters of 2024. The company continues to expand its footprint, operating in over 160 countries, specializing in multimedia products, household appliances, and smart information technologies.

With this momentum, Hisense is well-positioned for continued growth and innovation in the electronic consumer sector. The overwhelming consumer response to their large-screen TVs and smart home devices during the Black Friday event is a testament to their quality, innovation, and customer-centric approach. As the company moves forward, it is likely to explore further advancements in technology, ensuring that they meet the ever-evolving needs of consumers around the globe.

As the world increasingly gravitates towards smarter solutions, Hisense’s commitment to enhancing consumers' lifestyles through technology promises a bright future ahead in the consumer electronics domain.