Shaddy Corporation Acquires Ginza Suzuya, Strengthening its Sweet Bean Business

Shaddy Corporation Expands with Acquisition of Ginza Suzuya

In a strategic development, Shaddy Corporation, a leading gift sales company based in Minato, Tokyo, has acquired shares of Ginza Suzuya, a renowned producer of sweet beans. This acquisition includes the manufacturing division of Ginza Suzuya, which is set to change its name to Ginza Suzuya, Inc. on September 1, 2025. With this acquisition, Shaddy aims to integrate the production and sales rights, along with the associated trademarks, into its expanding business model.

Strengthening the Sweet Bean Production

By incorporating Ginza Suzuya's precious manufacturing techniques, Shaddy intends to establish a robust in-house production system while revamping its traditional Japanese confectionery brand. The focus will be on developing high-end gifting options, thus enhancing the overall sweets development business. This move signifies Shaddy's commitment to maintaining the high standards of sweet bean crafting that Ginza Suzuya has been known for since its inception in 1951.

The Legacy of Ginza Suzuya

Ginza Suzuya has dedicated itself to producing sweet beans, valuing the natural flavors of its ingredients. Based in Hachioji, Tokyo, the company operates its own manufacturing facility and has a strong presence in department stores across the Kanto region, including Tokyo, Kanagawa, Chiba, and Saitama. The brand's long-standing reputation as a high-quality Japanese confectionery vendor has garnered significant appreciation over the years.

The Motivation Behind the Acquisition

The recent expansion of Shaddy's sweets business has highlighted the need to restructure its Japanese confectionery brand and develop Western-style sweets to cater to high-end gifting demands. By acquiring Ginza Suzuya, Shaddy can now leverage existing resources, establishing itself as a pioneering entity in the gifting sector by offering a broader range of high-quality products. Shaddy aims to integrate Ginza Suzuya’s esteemed history of Japanese sweets into its own sweet product line, providing customers with more diverse gifting options tailored to their lifestyles and preferences.

Future Prospects

Post-acquisition, Shaddy Corporation and Ginza Suzuya will collaborate to meet the diverse needs for gift items, particularly for ceremonial gifts and other occasions. By utilizing Ginza Suzuya’s manufacturing expertise in conjunction with Shaddy’s extensive gift sales knowledge, the companies are set to develop appealing new products that enrich their portfolio. Some of the new offerings are set to be showcased at the Tokyo International Gift Show, organized from September 3rd to 5th at Tokyo Big Sight.

In addition to this, Ginza Suzuya's products will soon be available at Shaddy stores and online, as well as through the Shaddy Gift Mall (https://shaddy.jp/). The esteemed product lineup will include items like 'Ginza Suzuya Hanayagi Sweet Beans,' 'Ginza Suzuya Chestnut Sweet Beans (Wooden Box),' and 'Ginza Suzuya Zenzai Set,' all featured in the upcoming Shaddy Premium Gift Catalog scheduled for release on October 1. Preparations for the reopening of the Ginza Suzuya online shop are also underway.

About Shaddy Corporation

Founded in 1926, Shaddy Corporation is positioned as a leading company in formal gifting, approaching its centennial anniversary in 2026. With around 2,200 stores nationwide, including online-exclusive shops, Shaddy has solidified its place as a core omnichannel retailer within the Laox Group. Known as a pioneer in catalog gifting, Shaddy is well-versed in various life events, cultural customs, and gifting traditions, providing an extensive range of suitable items for both individual and corporate clients. As it prepares for the next century, Shaddy remains dedicated to creating a joyful gifting experience for all.