#United States #Denver #REMAX #MAXRefer #RESAAS

REMAX Launches MAXRefer: The Future of Real Estate Referrals

On May 7, 2025, REMAX®, a leader in the real estate sector, unveiled its powerful new referral platform, MAXRefer. What makes this launch significant is its integration of artificial intelligence and extensive global reach, connecting over 145,000 agents across more than 110 countries and territories. Developed in collaboration with RESAAS Services Inc. (TSX-V RSS, OTCQB RSASF), MAXRefer aims to elevate agent collaboration and efficiency in an increasingly competitive market.

A Comprehensive Solution for Agents

MAXRefer is designed to revolutionize the way REMAX agents handle referrals. By utilizing cutting-edge technology, it ensures that agents can identify and communicate with each other seamlessly, which is crucial in closing transactions quickly and effectively. The platform not only simplifies the referral process but also tracks the transaction from inception to completion, ensuring a secure, transparent, and efficient experience.

As Erik Carlson, CEO of RE/MAX Holdings, noted, the introduction of MAXRefer is a strategic move to enhance the brand's value proposition. It aims to enable agents to save time, broaden their listings, and leverage REMAX's strong global network. “With MAXRefer, we are committed to providing our brokers and agents with the tools they need to succeed in today's market,” Carlson explained.

Integrating Advanced Technology

The backbone of MAXRefer is its efficient integration with RESAAS’s technology, known for delivering robust data and insights within the real estate field. Over 600,000 agents currently utilize RESAAS, demonstrating the platform's credibility and reliability. This collaboration marks REMAX as the pioneering global franchisor to adopt such advanced software that resonates with the needs of today’s real estate ecosystem.

Tom Rossiter, CEO of RESAAS, emphasized the benefit of a connected network at scale. He stated, “The networking effect works best at scale,” indicating that the combined forces of AI, RESAAS's proven technology, and closing fee payment functionality will transform referral business in the industry.

Enhancing Agent Productivity

Travis Saxton, Executive Vice President of Strategy for REMAX, commented on how MAXRefer would streamline processes thereby increasing agent productivity. The innovative platform is not just about making connections; it is about acting on them swiftly, which could lead to a significant increase in referral rates and potential commissions.

Real estate professionals are constantly seeking ways to optimize their operations. With MAXRefer, REMAX aims to provide agents with the necessary tools to meet their goals efficiently, enhancing their ability to engage in cross-border collaborations.

Building on a Legacy of Excellence

Established in 1973, REMAX has long been synonymous with real estate excellence. The company holds a reputation for pioneering practices and innovative solutions that benefit both agents and clients, surpassing the basic expectations of service in real estate. The launch of MAXRefer continues this legacy, reinforcing REMAX as a forward-thinking, technology-savvy organization that seeks to empower its agents.

In summary, MAXRefer is a game-changing platform that not only boosts efficiency for REMAX agents but also promises to redefine the referral landscape of the global real estate market. As the integration of AI becomes more prevalent in various sectors, REMAX stands at the forefront, ready to lead the charge into a more connected and productive future.

For more information about REMAX and its new innovations, visit RE/MAX Website.