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Rivian and Ben & Jerry's: An Electrifying Collaboration

In a groundbreaking partnership, Rivian, the all-electric automotive company, has teamed up with Ben & Jerry's, the iconic ice cream maker renowned for its commitment to social justice, to unveil a fleet of electric ice cream trucks. This collaboration symbolizes a sweet commitment to combine exemplary ice cream with a sustainable future. The new electric 'scoop trucks' will debut at the South by Southwest (SXSW) festival, bringing joy and delicious treats to fans across the nation.

The Innovation Behind the Scoop Trucks

Built on the Rivian Commercial Van platform, these scoop trucks are designed to revolutionize the classic ice cream truck experience, blending modern technology with the nostalgic joy of enjoying ice cream on a sunny day. With impressive specifications, these electric vans are poised not only to serve delicious ice cream but also to provide excellent reliability and performance, completing the ultimate ice cream experience with a minimal environmental footprint.

Brian Gase, Senior Director of Prototype Development at Rivian, expressed his excitement about the project: "Collaborating with the Ben & Jerry's team to build the next generation of electric scoop trucks has been an incredible experience. It's one of those projects that just makes the team smile. We can't wait for people to stop by for some ice cream and see it in action for the first time during SXSW!" This collaboration aims to reduce reliance on fossil fuels while enhancing the joy of ice cream.

A Mission Rooted in Community and Sustainability

Ben & Jerry's mission to positively impact the community and environment resonates strongly through this partnership. As a Certified B Corporation, the ice cream maker emphasizes responsible sourcing and social justice, intertwining values with their delicious desserts. Sean Slattery, US Integrated Marketing project lead at Ben & Jerry's, stated, "Working with Rivian, an industry leader committed to sustainability, is an ice cream dream come true. Today, Rivian helped Ben & Jerry's reduce our reliance on fossil fuels while making things cooler, which, as an ice cream company, is extremely difficult to do!"

The scoop trucks are equipped with a range of 161 miles, allowing them to cater at more events, serving up joy and delicious ice cream to fans. Following their debut at SXSW, these trucks will traverse the roads, promoting delicious treats and sustainable practices throughout the Rivian community and connecting with fans across the country, particularly in Ben & Jerry's home state of Vermont. This initiative marks a significant step towards modernizing traditional methods of ice cream distribution in a planet-friendly way.

Exploring Rivian and Ben & Jerry's

Rivian is dedicated to leading the transition to electric vehicles and aims to integrate adventure with sustainability in its product designs. The company, founded on the principles of preserving the natural world for future generations, offers a diverse range of electric vehicles catered to consumers and businesses alike. As they evolve forward, their cutting-edge designs and technology aim to excite adventurers and improve fleet solutions.

Ben & Jerry's, on the other hand, holds a cherished position in the hearts of many, not only for their delicious, super-premium ice creams but also for their commitment to social justice initiatives. They produce a wide variety of ice creams, including non-dairy options, leveraging high-quality ingredients. The company operates under a mission emphasizing product quality, fair financial returns, and addressing social issues globally. Their philanthropic efforts, notably through the Ben & Jerry's Foundation, support progressive grassroots organizing across the nation.

With this innovative venture, Rivian and Ben & Jerry's highlight the power of collaboration in promoting sustainability, deliciousness, and community engagement, setting a precedent for future endeavors.

Note: The actual vehicle capability will depend on selected options and trim with performance estimates varying based on various factors.

For more information on Rivian, visit www.rivian.com, and for Ben & Jerry's, go to www.benjerry.com.