#Japan #Tokyo #Asmark #Instant Soup #Powdered Soup

The Rise of Instant Powdered Soup Consumption

Instant powdered soups have become a go-to option for many, especially during colder seasons. A recent survey conducted by Asmark, a marketing research company, gathered insights from individuals aged 20 to 50 who have purchased and consumed instant powdered soups within the last year. The results highlight not only the timing of consumption but also flavor preferences and the reasons behind choosing these convenient meals.

Consumption Timing Trends

The survey revealed that approximately 43% of respondents enjoy instant powdered soup during their lunch on weekends, making it the most popular time for consumption. Following closely, 40% indicated they consume these soups during weekday lunches. Notably, the responses varied by gender, with more women (51%) admitting to enjoying the soup on weekdays compared to men (28%).

The difference didn’t stop at lunchtime; the survey found variances in choices for evening meals as well, with male respondents reporting higher consumption rates than females. As the weather cools down and the seasons shift, it becomes clear that the demand for something warm and comforting has increased.

Flavors That Warm the Heart

When it comes to flavor preferences, corn soup emerged as the favorite for breakfasts, lunches, and dinners, particularly at about 79% for breakfast choices. Other flavors that made the list include potato soup and consommé, which are favored throughout various meals. Interestingly, during off-meal times, potato soup took the lead as a go-to option for about 64% of respondents.

Reasons for Consuming Soup Outside Standard Meals

In responding to why they reach for instant powdered soup outside standard meal times, the top three reasons cited were: “I’m feeling a bit hungry,” followed by “It’s cold,” and “I want to relax.” The appeal for convenience plays a crucial role for many, especially as demands for quick meals during busy schedules increase.

What Triggers the Desire for Instant Soup?

Interestingly, about 67% of respondents indicated that they consider consuming instant powdered soup when they want to feel warm. A secondary motive was to add a simple dish to their meal, with 50% identifying this as a reason. Generational differences were noted, particularly emphasizing that individuals in their 40s displayed a stronger inclination towards having soup to warm up, highlighting how age influences consumption habits.

Men and women in their 30s and 40s were also keen on using it as a supplemental dish, showcasing how varied the needs for instant soups are.

Conclusion: Warmth in Convenience

The insights gathered from this survey reflect not just the rise in popularity for instant powdered soups during colder months but also underline the importance of flavor availability and convenience in our fast-paced lives. As the colder months approach, the trend is likely to see a continual upward surge in consumption. With easy to prepare and delicious options readily available, instant powdered soups offer more than mere comfort—they fulfill a need for warmth and satisfaction.

For those interested in the detailed survey data, Asmark has made the findings readily available, underscoring their commitment to understanding consumer preferences in the food industry.

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Survey Details

• - Name: Instant Powdered Soup Survey
• - Participants: Individuals aged 20-50 who purchased and consumed instant powdered soup in the last year
• - Sample Size: 400 respondents
• - Period: October 23-27, 2025
• - Method: Online questionnaire conducted by Asmark.