#Japan #Tokyo #KIAI Star #TEAM BEYOND #Paralympians

KIAI Star Real Estate at the TEAM BEYOND CONFERENCE

On March 5, 2026, KIAI Star Real Estate, headquartered in Honjo, Saitama, participated in the TEAM BEYOND CONFERENCE hosted by Tokyo. The event aimed to promote employment for people with disabilities and shared insights on leveraging the employment of Paralympians as a strategy for corporate growth and branding enhancement.

Promoting Employment for People with Disabilities

The TEAM BEYOND project, initiated by Tokyo, strives to create a future where everyone can showcase their unique talents through parasports. The conference specifically aimed at organizations looking to enhance their diversity, equity, and inclusion (DE&I) efforts by sharing success stories of hiring Paralympians to invigorate their companies and strengthen their brand.

Highlights of the Event

During the conference, notable figures from KIAI Star Real Estate took the stage, including Yusuke Horikomi, the head of the Operations Support and Public Relations department, Torin Yamanaka, the Team Director of KIAI Challenged Athlete Team, and Aia Iwabuchi, a player from the Deaf Soccer and Futsal teams.

The theme of KIAI's presentation was, "From 'Symbol' to 'Driving Force': A Branding Strategy That Generates Enthusiasm in Organizations." This focused on the value that athletes create through media appearances and experiential events.

Furthermore, KIAI highlighted its unique initiatives such as the "Personal Health Consultations" provided by Paralympic athletes, which have been utilized by 120 employees. This initiative fosters closer relationships between employees and athletes, creating a sense of unity within the organization.

In anticipation of the future, KIAI is also planning to implement a dual-career system, which will allow retired athletes to balance their sport and work commitments. This change is aimed at creating an environment where athletes with disabilities can continuously strive for success.

Event Overview

Title: TEAM BEYOND CONFERENCE: Employment of Paralympians × Corporate Growth Strategy - Secrets to Brand Strengthening and Organizational Vitality
Date: March 5, 2026, from 2:30 PM to 5:45 PM
Location: Tomin Hall, Shinjuku, Tokyo - Online streaming available
Presentation Theme: Case Study 3 - From ‘Symbol’ to ‘Driving Force’: A Branding Strategy That Generates Enthusiasm in Organizations

About KIAI Star Real Estate

KIAI Star Real Estate aims to create a prosperous, enjoyable, and comfortable living environment for all. With the vision of 'Homeownership for Everyone,' they provide high-quality yet affordable designed homes.

Their unique business model integrates procurement and sales through the 'KEIAI Platform' and 'Compact Detached Homes,' expanding their market share in the residential subdivision sector. KIAI's operations are primarily focused on the Tokyo metropolitan area and various other regions in Japan. For the fiscal year ending March 2025, they reported revenue of 342.5 billion yen (group consolidated figures, selling 9,125 homes, including land).

Company Information:

• - Name: KIAI Star Real Estate Co., Ltd. (Stock Code: 3465, Tokyo Prime Market)
• - CEO: Keiichi Hanawa
• - Address: 762-1 Nishitomida, Honjo, Saitama, 367-0035
• - Capital: 4.818 billion yen (as of March 31, 2025)
• - Founded: November 1990
• - Employees: 2,664 (consolidated data as of March 31, 2025)
• - URL: KIAI Group

For media inquiries, contact:
KIAI Star Real Estate Co., Public Relations Department
Phone: 03-5299-7575
Fax: 03-5299-7562
Email: [email protected]