#Japan #Niseko #POWDERHOOD BREWING #POWDERHOOD RESTAURANT #ALPEN NODE

A New Venture in Craft Beer: POWDERHOOD BREWING

Transit Group, renowned for its diverse experiences across food, music, and art, is set to take the Japanese craft beer scene by storm with the introduction of its first craft beer brand, POWDERHOOD BREWING. This brand will be housed within the POWDERHOOD RESTAURANT & TAPROOM, slated to open in December 2025 at ALPEN NODE, located within the scenic slopes of Niseko's Grand Hirafu area in Hokkaido.

A Concept Like No Other

The new brewery-restaurant hybrid will feature an impressive seating capacity of approximately 240, divided into a dining area and a lively bar space. The venue is designed to cater to guests from lunchtime through to night-time. It will also provide various experiences, including live DJ performances and large digital displays, appealing to both ski enthusiasts looking for an apres-ski hangout and those eager to enjoy nighttime festivities.

The menu is a testament to the region's culinary delights, showcasing dishes like wagyu burgers, margherita pizzas topped with shirasu and karasumi, Hokkaido burrata cheese with prosciutto, and sumptuous beef steaks from Hokkaido, all crafted to perfectly pair with POWDERHOOD's refreshing beer offerings. Dessert enthusiasts will be treated to rich Basque cheesecakes, decadent chocolate cakes, and ice cream sourced from Niseko Takahashi Ranch, making for a truly unforgettable dining experience in this resort setting.

The Name: ALPEN NODE

The term “NODE” in English signifies a 'junction' or 'meeting point', reflecting the historical significance of the previous Niseko Alpen hotel, which has long been a cherished destination for guests and locals alike. The name ALPEN NODE symbolizes the desire to create a seamless blend between nature and urban experiences, fostering connections between people as they gather in this vibrant locale. The experiences crafted here aim to be cherished memories that are passed down through generations, embodying the charm and allure of this resort destination.

Company Background

Creating and managing this ambitious project are two innovative companies:

• - Transit Creative Inc. is the creative force behind brand production, graphic and spatial design, and operational development. They leverage their extensive project experience to create plans that balance reproducibility with viability, blending strategy and sensibility to enhance customer experiences and engagement.

Transit Creative Website

• - Transit Operation Services Inc. specializes in restaurant operations and management. This company focuses on creating sensory-rich environments through interior design, service quality, art, and music, all while prioritizing guest satisfaction and an atmosphere filled with smiles and energy.

Transit Operation Services Website

The Future of POWDERHOOD

Looking ahead, POWDERHOOD BREWING aims not just to thrive within its Niseko location but to expand its reach by supplying its crafted beers to other establishments in the region. The project intends to introduce an entirely new level of enjoyment surrounding beer culture, while also contributing to the illustrious culinary landscape of Hokkaido and beyond.

Set amidst the breathtaking landscape of Niseko, POWDERHOOD RESTAURANT & TAPROOM is poised to become a beloved gathering place, inviting guests to savor quality brews and delightful culinary creations. Mark your calendars for December 20, 2025, and prepare to experience the excitement!

Restaurant Overview

• - Name: POWDERHOOD RESTAURANT & TAPROOM
• - Open Date: December 20, 2025
• - Location: Nisekohirafu 1-4-5-18, Kutchan-cho, Abuta-gun, Hokkaido
• - Capacity: 239 seats
• - Hours: 10:30 AM to 11:00 PM (Last order at 10:00 PM, subject to change)
• - Instagram: @powderhood_niseko

With this groundbreaking initiative, POWDERHOOD is set to redefine the way we perceive craft beer and the dining experience in Japan, fostering community and creativity in the heart of Niseko.